Years ago, jeweler Avo Sarkisian founded Avo’s and Company, a retail shop in the jewelry district of Beverly Hills. Today, the brand has changed its name to Adiamor—inspired by “a day of love”—but stays in the family and is run by Sam Sarkisian.
While Adiamor started as a local jeweler, most of its success today comes from online buyers. Adiamor was one of the earliest diamond jewelry retailers online, launching the first version of the website in 1998.
Today, the company focuses mainly on custom-crafted unique jewelry.
Like most jewelers, Adiamor primarily sells bridal jewelry: engagement ring and wedding ring designs. But you can find other pieces as well, including earrings, pendants, and bracelets.
All the jewelry you’ll find at Adiamor is fine jewelry made with precious metals. Adiamor sells 14k and 18k yellow gold, white gold, and rose gold as well as platinum.
The gemstone in most rings is, of course, a diamond. You can browse all Adiamor diamonds to select the perfect stone or even order a loose diamond for another jeweler to use.
Browsing Adiamor’s wide selection is impressive—they have several attractive styles and plenty of diamonds to choose from. (More on their diamond selection in a minute.)
Is Adiamor jewelry good quality?
In general, the craftsmanship behind every diamond ring you’ll buy from Adiamor is high quality.
One area where Adiamor stands out is that they only sell rings with an AGS or GIA certificate. These are the only two certifying labs you should trust, but most jewelers include other agencies as well.
Adiamor’s choice to use high-quality GIA and AGS diamonds says a lot about their focus on quality.
One downside to buying certified diamonds on Adiamor’s website is that all of their diamonds are sourced from the same databases as competitors but lack the images many other retailers have.
A shared database means you can find the same diamonds at another jeweler website like Blue Nile or James Allen. And if you don’t buy a diamond immediately, someone else could buy it from another retailer.
If you want a custom diamond engagement ring or wedding band, is Adiamor the best jewelry store for bringing your idea to life?
In general, the reviews speak very highly of Adiamor’s custom ring services. The most common praise is that the jewelers at Adiamor deliver customer service that goes above and beyond.
One of the challenges of creating custom rings is aligning a customer’s dream of a perfect engagement ring with what’s possible for a jeweler to create.
A thin band with a large diamond halo, for example, can result in a top-heavy and fragile ring. Adiamor reviews explain that the company helps shape customer ideas into rings that will last a long time, which is a good feature for any brand.
Adiamor reviews also mentioned that the brand representatives often suggested cheaper designs to help customers get a better deal.
And in some cases, the staff was happy to help deliver a ring on a short timeline—as fast as just five days in one case.
Wedding sites The Knot and WeddingWire are also positive, with The Knot giving a score of 4.8 stars based on 113 ratings and WeddingWire scoring the brand at 4.4 stars from 79 reviews, with 88% of couples recommending the brand.
The Yelp page for the brand’s Los Angeles store has 4.5 stars based on 174 reviews. Finally, there are a few various sites around the internet with a handful of reviews that each give Adiamor a positive overall score.
The final word on Adiamor
If you’re looking for fine diamond jewelry—especially the perfect ring for your fiance—Adiamor is a trustworthy option.
Their exclusive focus on GIA-certified diamonds, the number of positive reviews, and the craftsmanship of their custom pieces all stand apart from many other players in the industry.