Blush and Bar
Have you ever seen an ad pop up on the internet with a product so appealing that you’re tempted to purchase it immediately?
For most of us, the answer is “yes!”
One brand that has a significant Instagram presence is known as Adina’s Jewels. You may have seen both friends and influencers rave about this jewelry while showing it off in picture-perfect Instagram style.
But if you’re here, you probably want a little more information before taking the plunge. And we’re here to share the details!
Adina Kamkhatchi founded Adina’s Jewels while she was a young, ambitious college student.
Passionate about making trendy jewelry affordable and accessible, she began by purchasing her own materials and designing jewelry to advertise on her Instagram account and sell door-to-door.
Little by little, Kamkhatchi worked her way up by finding new places to promote her jewelry line. A significant Instagram influencer featured her designs before long, which eventually launched the brand into the spotlight.
Today, Adina’s Jewels designs are seen on celebrities left and right, including Ariana Grande, Billie Eilish, Kylie Jenner, and Bella and Gigi Hadid. Mega-influencers like James Charles and Charli D’amelio also show off Adina’s jewelry in their posts.
Source: Adina’s Jewels via Instagram
Although Adina’s Jewels is now a multimillion-dollar jewelry brand, Kamkhatchi is still involved in designing the jewelry and managing essential business aspects.
The brand has one brick-and-mortar location in Brooklyn, New York. But besides its online store adinasjewels.com, customers can also find Adina’s jewelry in select Nordstrom locations across the U.S.
Considering Adina’s widespread popularity and success, what is it about the products that delivers such strong appeal?
The Adina’s brand was inspired by the idea that stylish and high-quality jewelry shouldn’t be too hard for the average person to afford.
Thus, Adina’s offers a variety of affordable jewelry, including gold vermeil and sterling silver designs. Many of their affordable designs also include cubic zirconia stones for that sparkling diamond effect.
However, Adina’s product catalog also includes plenty of fine jewelry pieces that feature diamonds and 14k solid gold.
Despite the Instagram and celebrity popularity, there’s no noticeable markup as far as the pricing goes. Adina’s prices are just about where you’d expect, given the materials used.
Still, Adina’s is also known to offer sales and coupon codes from time to time. These promotions make the trendy brand even more tempting to prospective customers.
Source: Adina’s Jewels via Instagram
When it comes to Adina’s collection of designs and the way they’re marketed, it’s clear that their brand is very much geared towards a young, trend-conscious customer base.
Of course, this makes perfect sense since the brand got its start (and its most significant breakthroughs) on Instagram.
Adina’s jewelry styles feature practically every shape you can think of—butterflies, hearts, stars, crosses, lightning bolts, zodiac signs, letters, and numbers. You name it, and it’s probably incorporated into an Adina’s design.
While their collection includes some statement and minimalist jewelry styles, many of their designs are somewhere in between.
However, each design seems to come in every length, size, and width imaginable. This strategy supports that layered, fully blinged-out Instagram look.
Adina’s is all about the modern styles: Chokers, huggy hoop and cuff earrings, chunky chains, and dainty (but sparkly!) rings that are easy to stack sky-high.
Source: Adinas Jewels via Instagram
Adina’s social media marketing strategy is so effective that customers admit to seeing Adina’s pieces on Instagram and ordering them straight away (even without knowing anything about the brand).
Unfortunately, they often live to regret it. Several customers report extremely delayed shipping times, as well as problems with delivery from online orders.
When a company has an excellent customer support team in place, a reputation for shipping and delivery issues isn’t the end of the world. But reviewers on Yelp tell another story about the team at Adina’s Jewels.
There are so many low customer service reports that Adina’s overall rating is very low on most review sites. This is almost entirely because those who run into problems with their order are not well accommodated.
Reviews also frequently mention a reluctance on the company’s end to issue refunds when items arrive damaged or not as advertised.
On the other hand, the vast majority of reviews on the Adina’s Jewels website are very positive. Most products receive high ratings, and customers have lovely things to say about the items themselves.
So, where does that leave you?
All in all, the Adina’s Jewels brand seems to be somewhat hit-or-miss.
On the one hand, their designs are popular for a reason. If you’re ready to splurge a little on a trendy gold piece, you might see something from Adina’s that you haven’t seen anywhere else.
However, if you’re one of the unlucky ones that experiences issues, don’t expect much from Adina’s customer support.
Adina’s has a very high-volume product inventory to keep up with and a considerably large customer base. This could be one reason why customer complaints aren’t always their priority.
It’s also important to note that there’s no warranty available for Adina’s pieces—and that includes their fine jewelry that costs thousands of dollars per piece.
Their return policy, in general, is pretty limited.
If you decide that the risk is worth it, you might end up being one of those happy customers that leaves a 5-star review on their website.
If not, here’s what we suggest: Take inspiration from what you like about their designs, and keep your eyes open for brands you feel more comfortable purchasing from!
Source:Adina’s Jewels via Instagram
Most retail stores charge 8 to 10 times the actual cost while Blush and Bar sells directly to you. No stores, cashiers, or middlemen means more savings in your pocket.
Never worry about your jewelry turning green 18K Gold Vermeil assures your jewelry lasts. For a piece to be considered Vermeil, the Gold must be a minimum of 10k and 1.5 microns. We use 18k Gold layered on 925 Sterling Silver.
LIFETIME WARRANTY
FREE SHIPPING
MONEY BACK GUARANTEE
EACH PURCHASE HELPS
Learn More
Together, we create life-changing wishes for children with critical illnesses.