Have you ever seen an ad pop up on the internet with a product so appealing that you’re tempted to purchase it immediately?
For most of us, the answer is “yes!”
One brand that has a significant Instagram presence is known as Adina’s Jewels. You may have seen both friends and influencers rave about this jewelry while showing it off in picture-perfect Instagram style.
But if you’re here, you probably want a little more information before taking the plunge. And we’re here to share the details!
About Adina’s Jewelry
Adina Kamkhatchi founded Adina’s Jewels while she was a young, ambitious college student.
Passionate about making trendy jewelry affordable and accessible, she began by purchasing her own materials and designing jewelry to advertise on her Instagram account and sell door-to-door.
Little by little, Kamkhatchi worked her way up by finding new places to promote her jewelry line. A significant Instagram influencer featured her designs before long, which eventually launched the brand into the spotlight.
Today, Adina’s Jewels designs are seen on celebrities left and right, including Ariana Grande, Billie Eilish, Kylie Jenner, and Bella and Gigi Hadid. Mega-influencers like James Charles and Charli D’amelio also show off Adina’s jewelry in their posts.
Considering Adina’s widespread popularity and success, what is it about the products that delivers such strong appeal?
Price point and materials
The Adina’s brand was inspired by the idea that stylishand high-quality jewelry shouldn’t be too hard for the average person to afford.
Thus, Adina’s offers a variety of affordable jewelry, includinggold vermeil and sterling silver designs. Many of their affordable designs also include cubic zirconia stones for that sparkling diamond effect.
However, Adina’s product catalog also includes plenty offine jewelry pieces that feature diamonds and 14k solid gold.
Despite the Instagram and celebrity popularity, there’s no noticeable markup as far as the pricing goes. Adina’s prices are just about where you’d expect, given the materials used.
Still, Adina’s is also known to offer sales and coupon codes from time to time. These promotions make the trendy brand even more tempting to prospective customers.
When it comes to Adina’s collection of designs and the way they’re marketed, it’s clear that their brand is very much geared towards a young, trend-conscious customer base.
Of course, this makes perfect sense since the brand got its start (and its most significant breakthroughs) on Instagram.
Adina’s jewelry styles feature practically every shape you can think of—butterflies, hearts, stars, crosses, lightning bolts, zodiac signs, letters, and numbers. You name it, and it’s probably incorporated into an Adina’s design.
Adina’s social media marketing strategy is so effective that customers admit to seeing Adina’s pieces on Instagram and ordering them straight away (even without knowing anything about the brand).
Unfortunately, they often live to regret it. Several customers report extremely delayed shipping times, as well as problems with delivery from online orders.
When a company has an excellent customer support team in place, a reputation for shipping and delivery issues isn’t the end of the world. But reviewers onYelp tell another story about the team at Adina’s Jewels.
There are so many low customer service reports that Adina’s overall rating is very low on most review sites. This is almost entirely because those who run into problems with their order are not well accommodated.
Reviews also frequently mention a reluctance on the company’s end to issue refunds when items arrive damaged or not as advertised.
On the other hand, the vast majority of reviews on the Adina’s Jewels website are very positive. Most products receive high ratings, and customers have lovely things to say about the items themselves.
So, where does that leave you?
All in all, the Adina’s Jewels brand seems to be somewhat hit-or-miss.
On the one hand, their designs are popular for a reason. If you’re ready to splurge a little on a trendy gold piece, you might see something from Adina’s that you haven’t seen anywhere else.
However, if you’re one of the unlucky ones that experiences issues, don’t expect much from Adina’s customer support.
Adina’s has a very high-volume product inventory to keep up with and a considerably large customer base. This could be one reason why customer complaints aren’t always their priority.
It’s also important to note that there’s no warranty available for Adina’s pieces—and that includes their fine jewelry that costs thousands of dollars per piece.