Is Adina’s Jewelry Worth The Hype? Read This Before You Buy

Adina Kamkhatchi founded Adina’s Jewels while she was a young, ambitious college student.

Passionate about making trendy jewelry affordable and accessible, she began by purchasing her own materials and designing jewelry to advertise on her Instagram account and sell door-to-door.

Little by little, Kamkhatchi worked her way up by finding new places to promote her jewelry line. A significant Instagram influencer featured her designs before long, which eventually launched the brand into the spotlight.

Today, Adina’s Jewels designs are seen on celebrities left and right, including Ariana Grande, Billie Eilish, Kylie Jenner, and Bella and Gigi Hadid. Mega-influencers like James Charles and Charli D’amelio also show off Adina’s jewelry in their posts.

The Adina’s brand was inspired by the idea that stylish and high-quality jewelry shouldn’t be too hard for the average person to afford.

Thus, Adina’s offers a variety of affordable jewelry, including gold vermeil and sterling silver designs. Many of their affordable designs also include cubic zirconia stones for that sparkling diamond effect.

However, Adina’s product catalog also includes plenty of fine jewelry pieces that feature diamonds and 14k solid gold.

Despite the Instagram and celebrity popularity, there’s no noticeable markup as far as the pricing goes. Adina’s prices are just about where you’d expect, given the materials used.

Still, Adina’s is also known to offer sales and coupon codes from time to time. These promotions make the trendy brand even more tempting to prospective customers.

When it comes to Adina’s collection of designs and the way they’re marketed, it’s clear that their brand is very much geared towards a young, trend-conscious customer base.

Of course, this makes perfect sense since the brand got its start (and its most significant breakthroughs) on Instagram.

Adina’s jewelry styles feature practically every shape you can think of—butterflies, hearts, stars, crosses, lightning bolts, zodiac signs, letters, and numbers. You name it, and it’s probably incorporated into an Adina’s design.

While their collection includes some statement and minimalist jewelry styles, many of their designs are somewhere in between.

However, each design seems to come in every length, size, and width imaginable. This strategy supports that layered, fully blinged-out Instagram look.

Adina’s is all about the modern styles: Chokers, huggy hoop and cuff earrings, chunky chains, and dainty (but sparkly!) rings that are easy to stack sky-high.

All in all, the Adina’s Jewels brand seems to be somewhat hit-or-miss.

On the one hand, their designs are popular for a reason. If you’re ready to splurge a little on a trendy gold piece, you might see something from Adina’s that you haven’t seen anywhere else.

However, if you’re one of the unlucky ones that experiences issues, don’t expect much from Adina’s customer support.

Adina’s has a very high-volume product inventory to keep up with and a considerably large customer base. This could be one reason why customer complaints aren’t always their priority.

It’s also important to note that there’s no warranty available for Adina’s pieces—and that includes their fine jewelry that costs thousands of dollars per piece.  

Their return policy, in general, is pretty limited.

If you decide that the risk is worth it, you might end up being one of those happy customers that leaves a 5-star review on their website.

If not, here’s what we suggest: Take inspiration from what you like about their designs, and keep your eyes open for brands you feel more comfortable purchasing from!