Allure was founded by Linda Wells, then beauty editor of The New York Times. Allure debuted in March 1991 as a monthly-issue beauty magazine. Allure primarily focuses on beauty, makeup, skin care, and hair care. Allure is part of the Condé Nast mass media company.
Allure describes itself as an insiders’ guide to the beauty industry. Its website claims that it aims to deliver beauty content that consumers can trust through its journalistic approach. Allure currently has over 4 million readers!
A favorite with Allure customers is their famous Allure Beauty Box which can be bought with a subscription.
Best of Beauty award
A major focus of Allure beauty are the “Best of Beauty” awards. These awards are usually published in the October issue and cover all kinds of beauty products, including makeup, hair products, skin care products, and more. The awards present Allure’s staff and editor’s opinion of the best beauty products of the year.
The kinds of products covered in the 2020 awards included shampoo, dry shampoo, skin serum, moisturizer, conditioner, lipstick, eyeliner, hyaluronic acid, cleanser, and skin scrub. If you’re looking for the best product from last year in any of these categories, take a look at their beauty award list!
Unfortunately, much of the beauty award content from Allure beauty comes off as advertorial, leading some readers to be put off.
The Allure Beauty Box is a subscription service that Allure offers for members. The Allure Beauty Box comes with six or more beauty products that have been approved by Allure beauty experts (valued at over $100). The subscription box also includes a new member gift, free shipping in the US, and members-only discounts and events.
The Allure Beauty Box website shows members which products they will be getting. Members will receive a monthly box with different beauty products each time.
So, how much does the Allure Beauty Box cost, and is it worth it? The Beauty Box subscription starts at $23/month, with discounts for longer periods of subscription. The annual subscription box also comes with a “free mega bundle,” which includes 12 products valued at over $315.
Allure states that the monthly subscription Allure Beauty Box can be canceled at any time, though the yearly subscription to the Beauty Box is nonrefundable.
What do consumers think about the Allure Beauty Box? Reviews for the box are generally good. Since all items are curated by Allure’s experts and the Allure editor, included products seem to be good quality and well-received on the whole.
Trustpilot.com shows that Allure beauty has a 3.9 out of 5-star rating (though there are only seven reviews on this site). In comparison, Consumer Affairs has a review of 3.1 out of 5 stars for the box. Influenster.com, with 5,562 reviews, has a rating of 4.2 out of 5 stars for the Allure Beauty Box.
One criticism is the lack of customization for products in the beauty subscription box, meaning that items could be for the wrong skin tone or type. Another common criticism is that it can be hard to cancel the Beauty Box subscription—which isn’t great if you got a one-month subscription to test the box out!
Well, if you’re looking for a monthly magazine that offers the latest beauty news, then it’s probably the brand for you! They also have a substantial online blog with masses of information about the beauty industry, current trends, and new beauty products.
The Allure Beauty Box is a little more mixed. If you love trying out new products (or you aren’t happy with your current brand of makeup, for instance), then the Allure Beauty Box subscription could be perfect for you.
The box comes with all kinds of products in a monthly subscription. You could find your new favorite shampoo or makeup brand just like that! But, common criticisms of Allure beauty are that the box doesn’t come with full-sized products and that it can be hard to refund or cancel the subscription.
So, is Allure for you? You can always give the Allure box a go with a one-month subscription and find out! And, don’t forget about their magazine too!