Ana Luisa is an e-commerce jewelry company founded in 2018 by two businessmen who also happened to be good friends.
David Benayoun and Adam Bohbot merged their respective influencer marketing and jewelry industry knowledge to create a famous Instagram jewelry brand.
Their most prominent marketing angle is all about ethical, earth-conscious production.
First and foremost, they’re focused on carbon neutrality in all aspects of their business (from production to shipping to office space practices).
Ana Luisa offsets carbon emissions created by their business by partnering with a forest preservation project located in the San Francisco Bay Area.
Beyond charitable giving, Ana Luisa’s initiatives also include sustainable sourcing from recycled materials (such as recycled gold and recycled sterling silver) and in-house plating policies that avoid a demand for poor working conditions.
They also claim fairness to the customer by “cutting out any middlemen” and avoiding unnecessary price markups.
We’ll talk more about Ana Luisa’s pricing later on. First, let’s take a look at the products themselves!
If you’re easily tempted by the timeless beauty of minimalist and classic jewelry, we’re right there with you! But what should you expect from Ana Luisa when it comes to quality?
To keep their prices affordable, Ana Luisa rarely ventures into the realm of solid gold jewelry. Instead, most of their pieces are either 14k gold-plated brass or 14k gold-plated sterling silver.
Ana Luisa pieces also incorporate materials like cubic zirconia and freshwater pearls as accents.
It’s important to note that, although a portion of the Ana Luisa website is dedicated to their “fine jewelry,” almost all of the pieces listed there are simply gold-plated sterling silver (as opposed to gold-plated brass).
Typically, the term “fine jewelry” applies exclusively to pieces made of solid gold and precious stones, whereas plated jewelry belongs in the “fashion jewelry” category.
We recommend reading our concise guide to fashion jewelry for a full explanation of the difference between fine jewelry and fashion jewelry!
As a general rule, it’s always important to read past the retailer’s marketing descriptions and understand how the piece itself is formulated.
The vast majority of Ana Luisa’s pieces fall within the $50-$85 range. To figure out whether this price is worth it to you, you’ve got to know what to expect from plated jewelry.
The main issue is that gold plating is extremely thin and rubs away quickly with everyday wear. So, if you’re paying $59 for gold-plated brass, you’re mostly paying for the brass (which is a cheap base metal).
If you purchase plated jewelry, you’re always better off choosing gold-plated sterling silver since sterling silver is a high-quality precious metal.
But even so, the thin gold plating will eventually wear away to reveal what’s underneath—especially if it’s regularly exposed to substances like water, sweat, soap, lotions, and so on.
(If you want to know more about how to preserve the finish of your jewelry, read our complete jewelry care guide!)
Predictably, the issue of unexpectedly rapid wear and tear is a common theme in Ana Luisa’s less-than-stellar reviews. Other complaints include weak earring clasps and delicate styles that deform easily even with light wear.
Ana Luisa seems to specialize in a straightforward and streamlined collection of appealing staple pieces, making it very easy to shop their catalog without getting overwhelmed by a lot of choices.
Plus, if you browse the reviews on analuisa.com, you’ll find that most of them are very happy with the jewelry styles and the price point.
While the prices may be worth it for those drawn in by the brand image and don’t mind spending extra for a charitable cause, you won’t get the best bang for your buck when it comes to Ana Luisa’s plated jewelry.
Higher-quality jewelry formulations like gold vermeil are available at similar prices but contain a much higher (and more durable) level of precious metals.
There’s no denying that this brand has taken off quite a bit since its launch in 2018. But if you’re a stickler for reliability and jewelry that holds up to everyday wear, this brand might not be for you.