If you follow luxury streetwear trends, then you’ve heard ofAvianne and Co.
The brand name Avianne and Co. is sometimes written Avianne & Co., Avianne Jewelers, or even just Avianne.
Avianne is a luxury jewelry leader for prominent rappers and fashion influencers, including Travis Scott, Lil Baby, Nicki Minaj, and Justin Bieber.
But is their unique and custom jewelry really worth the hefty price tag?
Let’s take a look!
About Avianne and Co.
In 1985,Joe and Izzy Aranbayev immigrated from Uzbekistan (then part of the Soviet Union) to Brooklyn with their family.
The Aranbayev has been in the jewelry industry for four generations, but Joe and Izzy didn’t want to sell wholesale like their father and grandfather. Instead, they wanted to build something more significant.
So in 1999, they opened a jewelry shop in Manhattan’s Diamond District, not too far away from where their father was still running his wholesale shop.
They chose the name “Avianne” instead of their Russian name because it sounded like a luxurious Italian brand, like Gucci or Versace. They brought on two cousins and started building the business.
As newcomers to the world of streetwear jewelry, the Aranbayev brothers had to work hard. They hit the streets every day, bought full-page magazine ads, and promoted their brand across the country at events and nightclubs.
Today, the brand has become one of the most famous style influences for prominent rappers and stars.
While you can find “standard” jewelry pieces like wedding rings and engagement rings at Avianne, the brand is most famous for its luxurious chains, pendants, and diamond-encrusted rings.
Most of the jewelry you’ll find in their online jewelry store or Diamond District location is solid 10k,14k, or 18k gold, but they also sell lower-priced gold-plated andgold vermeilpieces as well.
Avianne deserves its reputation for high-quality gold chains—I’ve never seen such an extensive collection. Whether you’re looking for Cuban links, rope, Franco chains, or any other style, you’ll find an option at Avianne.
While most of their chains are yellow gold, you can also find a few white gold pieces and even rose gold. Of course, the most expensive chain styles are solid gold, but they also sell hollow jewelry for those looking to save money.
And finally, we should comment on their diamonds. Almost every piece of jewelry you’ll find at Avianne is loaded with gemstones.
Izzy Aranbayev studied at the prestigious Gemological Institute of America (GIA) before founding Avianne and Co., which means he knows his gems.