Have you ever found yourself spending hours researching the best skin care product for you?
It has to meet all your beauty needs, be safe to use, isn’t going to break the bank, and the list goes on and on.
I know I have.
It can be so hard to find reviews that you know can be trusted.
Beautypedia is a website that thoroughly reviews thousands of skin care and makeup products, rating them based on scientific research.
It seems like a dream come true for anyone looking to improve their skin care routine, but what’s the truth about Beautypedia? Is it really what it claims to be, or is it full of biased reviews?
Keep reading to find out!
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Beautypedia founder and origins
Paula Begoun founded Beautypedia in 2008. Paula Begoun is also the founder of the popular skin care brand Paula’s Choice, which was founded in 1995.
Paula Begoun is known for her commitment to selling high-quality products that will benefit consumers.
In fact, before starting her beauty and cosmetics brand in 1995, Paula Begoun was fired as a cosmetics saleswoman for truthfully telling customers what the cosmetics could or could not do.
Begoun published Blue Eyeshadow Should Be Illegal in 1986 and is now a well-known author and cosmetic critic. Her most popular book, Don’t Go to the Cosmetics Counter Without Me, was published in 1991 and has nine editions.
Beautypedia is an online encyclopedia for beauty and cosmetic products, hence the name. Skin care and makeup products are rated and reviewed, and the results are published on the Beautypedia website.
How they rate products
A large community of trained reviewers examines ingredients of beauty and skin care items based on scientific research.
They determine the quality, effectiveness, and health of the ingredients based on that research, and then they rate the products using a five-star scale.
One star means the ingredients are completely ineffective or even potentially irritating to the skin. Five stars indicate the product is of superior quality, and the ingredients are known and proven to be highly effective.
What products they rate
Beautypedia reviews and rates makeup and skin care brands as a whole in addition to the brand’s individual products. These brands range from high-end, top-of-the-line companies such as Dior and La Prairie to drugstore brands such as CeraVe and Neutrogena.
If you don’t have a particular brand in mind to research on Beautypedia, you can browse through their selection of rated individual products.
This helps get an idea of what brands and products to research more in-depth.
For example, you can browse through their list of top-rated blush, eyeshadow, mascara, foundation, and even makeup brushes if you want to compare makeup products.
Or, if you’re trying to find the right skin care product for you, you can look through their selection of top-rated eye creams, sunscreens, cleansers, and many more.
At the very least, that helps potential customers understand the ingredients and what they do to make educated decisions themselves.
Beautypedia was launched by Paula Begoun, the same person who founded Paula’s Choice, a leading skin care brand. The nature of Beautypedia is rating its own and other cosmetic and skin care products.
Beautypedia consistently gives its own Paula’s Choice products five stars—even products that aren’t a favorite among fans. This has some people concerned that, despite the science they use to rate products, Beautypedia is still biased towards their own products.
Of course, that’s not necessarily all bad. Paula’s Choice products are thoroughly researched and tested, so it makes sense they would be confident in their own ingredients.
However, it is something to keep in mind and watch out for when using the resources on Beautypedia.
Beautypedia is a fantastic resource to refer to when researching beauty products.
Like anything, though, it’s a good idea to fact-check Beautypedia reviews and ratings and take their reviews with a grain of salt.
Although they have a lot of helpful information that is really educational, they are not the ultimate authority in beauty.
Certainly, check them out, and take advantage of the ingredient breakdown and other great information, but use whatever products you know work best for you and your skin!