Few companies have changed the jewelry industry asBlue Nile has.
But what makes this company special?
And are their claims to low prices and high-quality diamonds too good to be true?
I’ll dive into the brand’s history and the truth behind their claims in this Blue Nile review so you can see for yourself whether or not this brand is a good fit!
The history of Blue Nile
The year was 1998, andMark Vadon was frustrated. He wanted to buy a diamond engagement ring for his girlfriend, but the local jewelry stores’ options were complicated and expensive.
He turned to the internet and found a website called InternetDiamonds.com. Thrilled with the idea of an online jeweler, he bought it and turned it into Blue Nile—one of thefirst companies everto sell jewelry on the internet.
Today, Blue Nile is the largest eCommerce diamond seller in the world.
The most obvious answer is diamonds, but Blue Nile has a broad selection offine jewelry of all kinds.
Their biggest market seems to be wedding rings and diamond engagement rings, but they also sell earrings, necklaces, bracelets, and other ring styles.
If you buy an engagement ring or wedding band, you can choose from precious metals like sterling silver, yellow gold, white gold, rose gold, and platinum.
They also specialized in creating custom rings with Blue Nile diamonds.
Blue Nile also has a large market of loose diamonds. Most of these are transparent, but they also sellcolored diamonds. Their website has several sorting features, so you can find what you’re looking for based on cut, clarity, carat weight, and more.
They have all different cuts and styles of diamonds, as well as their ownAstor Collection. The Astor Collection ensures an extra level of quality and symmetry but does cost more than standard gems.
Blue Niles services and offers
Blue Nile offers many services for its customers.
For example, their orders include free shipping, free returns, and a lifetime warranty on your purchase. Blue Nile also has live customer support, either by phone or chat.
(Note that only certified diamonds by GIA are eligible for this—I’ll explain why in a minute.)
If you’re looking for ways to save, Blue Nile has a 1.5% discount for bank transfers (instead of paying by credit card).
They also have their own credit card. It isn’t a great deal based on reviews I’ve read—it has a lot of fine print that can hit you with charges if you pay late or miss the 0% APR window—but it’s an option if you need it.
The jewelry industry is mostly in favor of Blue Nile’s diamond quality and prices. But quality and price aren’t the only factors to consider.
Blue Nile only has 2 of 5 stars onConsumer Affairs. Most customer complaints are about shipping problems, unexpected credit card charges (like I mentioned earlier), and their low-quality earrings and gold lockets.
After reading dozens of reviews, some problems are the fault of FedEx or the customer. Still, there also seem to be shipping delays due to their unique diamond wholesaler model.
If you order from Blue Nile, the shipping estimate you get might be off because of the time it takes to ship from a third-party jeweler.
Diamond expert Michael Fried atThe Diamond Progives Blue Nile 4.5 of 5 stars, commenting on one engagement ring that was 60% cheaper thanTiffany & Co. and another 30% less than Costco’s price.
Paul Gian atBeyond 4Cs rates Blue Nile 4 of 5 stars, complimenting the website’s easy-to-use filtering features.
Richard Jenkins atYour Diamond Guru has a mixed review of Blue Nile, criticizing high prices compared toJames Allen, plus a lack of gem images. (Since Jenkins wrote this review, Blue Nile has added the diamond video feature mentioned above.)
Sebastian Naturski atYour Diamond Teacher also gives Blue Nile a positive review for their certification process and prices.
And finally, Alastair Smith atRingspo gives Blue Nile a rating of 4 out of 5 stars for their quality, pricing, and website listings.
Their wholesale system and price matching allow you to find some of the best prices if you’re buying a loose diamond, diamond ring, or other jewelry.
While Blue Nile has a few sales process issues, like a flawed credit card offering and occasional shipping problems, they’re one of the best online retailers for fine jewelry and diamonds in particular.