Your Questions Answered About Byrdie.com

Byrdie.com is a beauty lifestyle publication with millions of monthly readers.

But many of these readers have important questions about this world-renowned website. Today, we’ll be answering the most common questions about Byrdie.com. Let’s get started!

(Psst—the wrong accessories can ruin even the best skincare routine. Check out some of our favorite jewelry for sensitive skin below, then keep reading for the rest of the article!)

Byrdie.com, also known as Byrdie, offers “insider beauty tips, product reviews, and makeup trends.”

You’ll find suggestions on how to keep your hair, skin, and body healthy and well-cared for. You can think of Byrdie.com as sharing savvy beauty tips that not everyone might know about.

Katherine Power and Hillary Kerr co-founded Byrdie in 2013. It was originally part of media company Clique Brands.

Clique Brands created or purchased several other media sites, including Who What Wear, MyDomaine, CollegeFashionista, and more.

While Clique Brands created the site, the company sold Byrdie.com (along with MyDomaine) to Dotdash, a subsidiary of publishing firm IAC. The acquisition happened in 2019.

If the name Dotdash doesn’t sound familiar, that’s because it’s the recent rebranding of About.com. Dotdash acquired Byrdie to add a beauty site to their portfolio of health and wellness brands.

No, Byrdie.com is separate from the site Who What Wear. Clique Brands founded and used to own both sites, but since the Dotdash acquisition of Byrdie, separate companies now own the brands.

They also have different types of content. Byrdie focuses on beauty, skincare, and makeup, while Who What Wear publishes content about celebrity fashion and accessories.

Byrdie’s main target market is women looking for skincare and beauty tips, seasonal trends, and product reviews.

Byrdie has a diversity policy and features all kinds of women with different backgrounds.

Byrdie.com has a long set of editorial guidelines and relies on a team of editors and fact-checkers to make sure all content is accurate.

Most Byrdie writers aren’t beauty professionals themselves but feature advice from makeup artists, dermatologists, and estheticians.

In general, the information you’ll find on Byrdie.com is reliable, though of course, you’ll want to do your own fact-checking when necessary.

Byrdie is pronounced “BIRD-ee,” the same as birdie (with an I instead of a Y).

You can listen to senior editor Hallie Gould pronounce the name at the beginning of this video on her favorite skincare products.

According to Alexa, other sites similar to Byrdie include Allure, Stylecaster, Total Beauty, Stylecraze, and InStyle.

These sites publish similar celebrity beauty secrets, articles on current issues, beauty product reviews, and suggestions for your self-care checklist.

According to search traffic analysis tool Ahrefs, the top five articles on Byrdie.com are:

• 50 Short Hairstyles for Women Over 50 That Are Cool Forever
• 10 of the Best Temporary Hair Dyes for Commitment-Phobes
• Serviced: These Are the Best Hair Salons in L.A., Hands Down
• How to Make Your Hair Grow Faster the Natural Way
• 12 Flat Irons That Leave Your Strands Silky (Not Fried)

Byrdie earns money through advertising and affiliate links. So if you are looking for a better makeup routine, read a Byrdie article on how hyaluronic acid stops wrinkles, and buy a product through a link in the article, the brand earns a commission.

Byrdie.com reaches over nine million readers per month, according to ComScore. Byrdie also has around a half-million followers on Instagram.

One of the biggest categories on Byrdie.com is product reviews. You’ll find a review for nearly every type of product, from skincare, makeup, brushes, mascara, and more.

However, readers should keep in mind that Byrdie makes a commission off the products they recommend. The products are likely high-quality, but there is a conflict of interest in each review.

Yes, Byrdie has recently started publishing a quarterly magazine.

With the upheavals in the media industry in 2020, Byrdie released a digital magazine of the same name. The magazine focuses more on current issues and news items compared to the beauty-centric content on Byrdie.com.

Byrdie.com is a major player in the beauty industry. If you’re looking for credible information on which beauty products to try next, you can rely on most of the recommendations you see on the site. Just remember that Byrdie has a financial reason to recommend products.

As with any news site, review sources carefully and compare information from different media before making a final decision.