The brand has held to its word, and today only sells jewelry certified as ethically sourced by a company such as the Swiss Better Gold Association (SBGA) or the Fairmined and Fairtrade bodies.
What can you buy at Chopard?
In addition to being a famous watch brand, Chopard has a much broader selection than most jewelers.
You’ll find both high andfine jewelry and accessories from pens to ties to fragrances.
We’ll cover their jewelry styles in just a minute, but first—what’s the difference between high and fine jewelry?
Fine jewelry is crafted from precious metals, like gold and silver, and precious stones, like brilliant-cut diamonds, rubies, emeralds, and sapphires.
High jewelry is the premium tier of fine jewelry. High jewelry is one-of-a-kind, handmade, and usually shows off a jeweler’s most impressive skills—like this black opal and emerald necklace (pictured). It represents the absolute best jewelry money can buy.
High jewelry is so exclusive, even top luxury brands likeTiffany & Co. hardly make it. Only the most premier brands, likeBulgari andHarry Winston, offer these pieces.
Chopard has a broad selection of ring, earring, necklace, pendant, and bracelet styles. Like most fine jewelers, Chopard separates different kinds of jewelry into collections.
Here are the distinguishing features of Chopard’s most popular collections.
Happy Heart.Chopard designed the Happy Hearts collection with small hearts made with red stones. Like the name, the pieces are whimsical and lighthearted and are inspired by Chopard’s “big heart” focus on generosity.
Happy Diamond. Like Happy Heart, the Happy Diamonds collection is a playful take on fine jewelry, with at least one small free-moving diamond enclosed between two crystal panes (pictured).
Ice Cube. As its name implies, the Ice Cube collection focuses on block designs. This collection has aminimalist and modern look made of rose, white, and yellow gold.
Imperiale. This feminine collection is focused around a simple-yet-eye-catching flower design of four petals.
L’heure Du Diamant. Nothing says fine jewelry like diamonds, and this collection—with gems arranged in a variety of droplet shapes and styles—makes that clear.
Chopardissimo. In Italian, this means “very Chopard.” This collection includes the name “Chopard” on different pieces of ethically-sourced gold jewelry.
And this is just for their more basic fine jewelry. If you’re looking for something with a more signature Chopard style, you’ll pay many times that. For example, this 18kt white gold diamondHappy Dreams Joaillerie ring (pictured) starts at $14,300.
And the high jewelry pieces that celebrities wear on the red carpet don’t even have listed prices.