Draper James is a Southern American lifestyle brand that is sweeping the fashion industry by storm.
With a dash of Nashville pride, Draper James carries charm and grace that’s signature to the American South.
It offers a variety of dresses, accessories, and clothing for self-care or to enhance your way of living.
But with all the products Draper James makes, which ones are worth buying?
What sets Draper James apart from other brands? Considering that it only started a few years ago, how is it faring in the fashion scene now?
Worry no more, for we have all the details about this impressive brand in this Draper James review.
By the time you finish reading this article, you’ll have an idea if this Southern lifestyle fits you!
About the company
Popular actress Reese Witherspoon, whose roots run in the South, founded the Draper James brand.
She started the company in 2015 to honor her heritage, particularly her grandparents, who have influenced her life the most.
Witherspoon draws everything she knows about the gracious Southern fashion and lifestyle from both of her grandparents.
“From them I learned to dress and act like a lady, to take pride in my home, to reach out to help a neighbor, and to always invite everyone in for a visit,” said Witherspoon.
Draper James has physical stores in Kentucky, Nashville, and Georgia, and over 40% of their products are made in the United States, specifically the South. Meanwhile, their online store is thriving to reach customers worldwide.
What does Draper James sell?
From dresses and accessories to gifts, Draper James aims to bring the contemporary yet timeless Southern style to your wardrobes and homes. This brand truly has everything you need!
Among all their products, their dress and clothing line seems to be at the brand’s frontline.
Feminine touch and easy elegance accentuated with a little bit of sass—these best describe Draper James’s clothing design.
They have a variety of floral patterns, gingham designs, and straightforward shapes. The dresses are flowy, while the blouses are loosely fit.
Besides casual clothing, they also sell loungewear and sleepwear, which do not lack in aesthetics.
Their go-to colors are cozy pastels, adding to the feel-good vibe of these pieces. On top of that, Draper James also sells many accessories, including bags, sunglasses, shades, earrings, and bracelets.
The materials used in creating their accessories appear highly delicate and modest. This makes sense since they focus on giving off a sleek and meek vibe, perfect for sitting on the porch and sipping sweet tea or a busy day at the office.
Think that Draper James is only for your wardrobe? They’re also here to redecorate your lovely abodes.
True to their lifestyle brand, Draper James also sells scented candles, mugs, plates, aprons, mirrors, and more.
However, it’s worth noting that Draper James’s home products are yet to be fully promoted and can be classified as merchandise-type products only.
Still, they carry the Southern feel this brand promises and do not fall short in quality and functionality.
Most of Draper James’s designs are consistent across all their products. While they hold onto the timeless designs with Southern flair, they continue to reinvent and modernize their products.
We can only look forward to what else Draper James will sell as the years go by. At the rate they’re traversing now, it’s likely they will soon venture out into furniture.
Pros and cons of Draper James
Unlike many lifestyle stores, Draper James stands out because of its Southern American aesthetic and feminine elegance.
All selections are carefully curated to fit their brand’s trademark. Moreover, attention to detail is put into every product.
This brand prioritizes the diversity of sizes and skin colors. Although their target market is a Southern audience, they are still striving to be inclusive.
Most things are fairly priced, whereas other celebrity brands tend to overprice their items. They also hold a lot of sales and promos, which make their items accessible to more people.
Among their products, their clothing is the most recommended. Perfect for picnics or walks in the park, they are uncomplicated, easy-to-wear, and feel good.
The downside of the Draper James brand is that its audience is a bit limited in reach since the Southern-style is not suitable for some people.
It would be better if their pieces were more versatile while still holding onto their trademark.
The final verdict on Draper James
For a relatively young brand, Draper James seems to be doing reasonably well with their collections. The brand is unique, stylish, and affordable. And even though its aesthetic is Southern, their products can be worn as casual smart attire.
Their wide variety of products gives customers choices; their designs and styles are one-of-a-kind and enticing.
Overall, Draper James is a dream store for anyone who wants to go vintage in this modern world. Don’t hesitate to check out their products and maybe even enter a giveaway—you will undoubtedly get your money’s worth!