The confusion in the industry about which products work best led her to study and develop her own skincare products. The line is based on the active ingredient virgin marula oil.
That’s where the ingenious name of the company “Drunk Elephant” comes from. It’s based on a myth that elephants like to eat the fruits of the marula tree. Once the elephant eats it, a fermenting process happens inside their stomach, making them drunk.
But the brand is more than just a witty name. Its whole line is enriched with marula oil extracted from the inner seed of the marula fruit. Drunk Elephant marula oil is a facial oil that works for any skin texture—dry skin, oily skin, combination skin, acne-prone skin, and aging skin.
Overall, the goal of the Drunk Elephant is to help people achieve a total skin reset where the skin returns to a clear, plump, and balanced state.
What does Drunk Elephant skincare sell?
Before it became an established brand, Drunk Elephant started selling bar cleansers. Since then, it has expanded to a collection of skin, hair, and body care products.
The foundation of the Drunk Elephant brand is to use biocompatible ingredients close to the body’s pH levels. The brand also avoids “the Suspicious 6,” common cosmetic ingredients believed to be harmful.
These are essential oils, drying alcohol, silicone, chemical sunscreens, fragrances and dyes, and sodium lauryl sulfate.
Instead, Drunk Elephant focuses on products believed to be biocompatible and effective. These include vitamin C, retinol, and antioxidants.
Since human skin is naturally acidic, you’ll notice that most Drunk Elephant products have ingredients like glycolic acid, ascorbic acid, hyaluronic acid, and lactic acid.
Let’s start with Drunk Elephant’s brand-new Haul Acid Kit formulated to target different skin types. It’s a complete set of products for your skincare routine.
The kit contains C-Firma™ vitamin C serum to brighten skin, T.L.C. Framboos™ Glycolic Night Serum to clear pores and provide smooth looking skin, F-Balm™ hydrating serum for major facial moisturizing, Sukari Babyfacial™ for intense acid treatment containing 25% AHA and 2% salicylic acid, and lastly A-Passioni™ Retinol Cream to improve skin tone and texture.
It’s packaged in a dandy-looking pastel heart-shaped box, and it's very affordable for a complete serum set.
Aside from serums, Drunk Elephant also has the basics in the skincare regimen. Whether you want to eliminate fine lines, dead skin cells, or dark spots—or are just looking for the perfect moisturizer for your skin type—you can probably find a product at Drunk Elephant.
For cleansers, you can buy the E-Rase Milki Micellar Water for on-the-go cleansing and Jelly Cleanser for a gentle everyday facial wash.
You can also try their Makeup-Melting Butter Cleanser, an innovative cleansing balm. You can also go with bar cleansers. These include Juju, a bar that exfoliates, and Pekee Bar, a bar that moisturizes. These are portable and an easy way to take an emotional self-care break.
Completing the skincare products are four choices of moisturizers, an affordable option for eye cream and lip care products, and of course, a choice between tinted and sheer sunscreen!
Now, let’s move on to overall body care. You may be surprised to know that Drunk Elephant also has body care essentials.
They have a luxurious formulation of Sili Body Lotion infused with squalene and nourishing beads to restore dull, dry, and irritated skin to its healthy state.
For personal hygiene, they have Sweet Pitti Deodorant Cream made from a mix of shea butter, mandelic acid, and absorbent arrowroot to fight stubborn, odor-causing bacteria.
Are Drunk Elephant products high quality?
Drunk Elephant prides itself on using biocompatible product ingredients. This means they ensure every element put into their product is consistent with the skin’s natural pH state.
So all of their products are within the 3.5 to 6.5 pH level, closer to the skin’s natural 5.5 pH level. Drunk Elephant products include both natural and synthetic ingredients as long as they’re biocompatible.
In addition, none of the products contain the Suspicious 6, which the brand believes to be the root causes of most skin issues.
What do Drunk Elephant reviews say?
On social media, you’ll find many satisfied stories of users using Drunk Elephant products.
You can even see their skincare developments by yourself by checking out the hashtag #barewithus on Instagram. Drunk Elephant popularized this hashtag to encourage users to take bare skin selfies and flaunt glowing natural skin.
For first-time product users, some report being overwhelmed with the number of facial products under Drunk Elephant’s line. But as soon as they learn the proper regimen, they start to see positive results.
The only third-party site with more than a handful of reviews is Trustpilot, where Drunk Elephant scores 2.6 stars based on 25 reviews. The brand also has an F on the Better Business Bureau for not responding to customer complaints.
The main complaints are poor customer service, allergies to the products, and high prices. Reviewers with strong reactions tend to be people with sensitive skin who are allergic to most skincare products.
The final word on Drunk Elephant
Based on what you’ve learned in this Drunk Elephant skincare review, should you add this brand’s products to your beauty routine?
It depends on what you’re looking for. Some of the Drunk Elephant philosophy is controversial—for example, that an essential oil can harm and that there’s no problem with synthetics. The products are also more expensive than those of competitors.
On the other hand, Drunk Elephant has plenty of fans who rave about the marula oil in the products, their proven ingredients, and how the pH balance has helped their skin.
Depending on your budget, research, and beliefs on what is good for your skin, Drunk Elephant may be a great choice for you. The best way to start is by adding one or two simple products to your routine and seeing how you react.