The Farmasi products range is currently comprised of over 2000 different products, including:
Cosmetics: lipsticks, eye shadows, foundations, nail polishes, etc.
Hair and skin care (under the “Dr. C.Tuna” line): face creams, cleansers, bath products, shampoos, etc.
Fragrances: women’s and men’s perfumes and colognes
Farmasi’s products have proven to be incredibly popular, thanks to the brand’s focus on making high-quality, thoughtfully-formulated beauty products accessible.
Many people are drawn to the products as they are free of parabens and formaldehyde, phosphates, and phthalates.
Others may appreciate that the products are not tested on animals or the brand’s focus on using natural ingredients.
The products are generally highly rated by their customers, beauty influencers, and beauty-focused websites.
However, it is worth keeping in mind that due to the company’s direct selling model, some of the positive reviews could be influenced by the reviewers’ affiliate marketing goals rather than their honest opinions of the products.
One of the most common ways people hear of the brand is because they come across a Farmasi beauty influencer.
So what exactly is a Farmasi beauty influencer, and what should you know about becoming one? A Farmasi beauty influencer is the name Farmasi gives to anyone who signs up to become a personal Farmasi distributor.
As an influencer for the brand, you will act as a Farmasi rep who sells the brand’s products to customers.
So, unlike some influencers who get paid to simply influence the opinions of consumers or help a company with its brand marketing, as a Farmasi influencer, you will be responsible for trying to get as many people as possible to buy the brand’s products.
Therein lies the heart of the controversy surrounding Farmasi.
Farmasi is classified as a “direct sales company” (otherwise known as a “direct selling company”), which is a model of operating a company that relies on independent salespeople distributing products directly to customers.
Farmasi beauty influencers earn a commission—reportedly 50%—of every sale they make.
They also are responsible for purchasing “starter packs” to begin selling in the first place and must rely on their savviness to make sales and earn an income.
The more successful an influencer is at selling Farmasi’s products, the more they will be rewarded.
This has led some people to call Farmasi an MLM (which stands for multilevel marketing). It is important to note that Farmasi openly calls itself a direct sales company, but it does not ever refer to itself as an MLM.
While a direct sales company and MLM share similarities, there are key differences between the two. Namely, MLMs not only encompass selling but also recruiting. MLMs are also strongly associated with pyramid schemes.
Speaking of which, some people even go as far as to accuse Farmasi of being a pyramid scheme. This is a strong accusation, given that pyramid schemes are illegal in the US.
According to our research, it is indeed possible to be a Farmasi beauty influencer by only selling the brand’s products. However, there do appear to be additional incentives for influencers to recruit new members.
On the whole, Farmasi’s products are generally well-reviewed.
For some people, the fact that the brand offers affordable, eco-focused products is a good enough reason to make a purchase.
However, the brand’s detractors point to concerns about its direct sales model, with some going as far as to call it an MLM or even a pyramid scheme.
These concerns are particularly worth considering if you are thinking about becoming a Farmasi beauty influencer.
As we have noted, becoming a Farmasi influencer isn’t a simple matter of promoting the brand’s products.
You will essentially become a Farmasi distributor (and, if you choose, a recruiter of sorts), which some critics say is akin to being part of an MLM or pyramid scheme.
If you’re serious about becoming one, we recommend doing your own research.
Take a careful look at the company’s website and social media channels, thoroughly read and watch reviews from current and former Farmasi influencers, and don’t be afraid to ask questions.