Like other plus-size retailers Ashley Stewart and ELOQUII, FTF has been hit with bankruptcy in the past few years, first in 2017 and again in 2020. Thankfully, investors have kept the brand alive—but as we’ll see in a bit, it’s changed.
The short answer is, not really. The clothes you’ll find at FTF are about the same quality as what you’d find at another fast-fashion store like H&M.
The mismatch between price and quality is the second most common complaint I’ve read from dozens of online reviews. (The most common complaint is about FTF’s previous return policy, which we’ll cover in a second.)
Several reviews complain that clothing starts falling apart after just one wear or wash. Of course, if you’re looking for a trendy dress for the summer, you don’t need the highest quality apparel.
But if you’re a woman looking for plus-size fashion to last years, Fashion To Figure might not be your best option.
So, who’s right? After reading dozens of reviews, we’ve narrowed down the most prominent themes.
On the positive side, customers love the FTF brand’s commitment to putting fashion above a dress size. Many customers have been shopping at FTF for years and love their purchases.
Another positive comment is the fit at FTF. Instead of standard US sizing, FTF clothing uses a custom size formula that many customers love for its consistency.
Finally, many customers love the “stylist” at their brick-and-mortar store. FTF employees are trained to help customers find a good fit, and many reviewers say this has transformed the retail experience.
Of course, not all comments are positive.
The biggest complaint in reviews online is the brand’s former return policy, which quite frankly was one of the worst I’ve ever seen after reviewing dozens of retailers. Customers were only eligible to return products 15 days after the shipping date.
This policy meant that for packages with unexpectedly slow shipping (which happened to most shipments across the country at the outset of the COVID-19 pandemic), a customer could conceivably receive their order after the return period had expired!
Thankfully, in October 2020, FTF extended this policy to 45 days after the shipping date. But the damage has been done—in the form of dozens of angry one-star reviews.
The second complaint is about the quality of clothes, or rather a lack thereof. Many say the fabric is flimsy, clothes don’t look like the pictures, and the clothes don’t hold up after a few wears or washes. Many reviewers say that due to poor quality, FTF’s clothes are overpriced.
Finally, some long-time customers complain that FTF styles have become more mainstream and drab. They say that generic looks are replacing FTF’s once-stylish designs.