If you’ve ever spent time exploring Instagram, chances are you’ve gotten sucked in once or twice.
When you glance at the clock and a few hours have passed? Well, that’s probably thanks to the skill of the content creators on the platform (with a little help from Instagram’s algorithm that picks up on what you like).
As consumers of Instagram content, we look to influencers for inspiration, entertainment, and even, in some cases, education.
And when it comes to fashion and style content, our favorite influencers keep us up to date on trends in real-time so that we never fall behind.
If you’re looking to give your feed a refresh, we found four accounts that bring something new to the table. Prepare to be inspired in ways that you may not expect!
As her Instagram handle suggests, this Montreal fashion blogger is all about the intersection of a fashionable lifestyle and a healthy, responsible one.
At just under 30k followers on Instagram, Elie could be considered a micro-influencer on the platform—but she’s already built a steady presence across other platforms like YouTube, Twitter, and of course, herfashion blog.
Her mission is as wholesome as her vibrant, upbeat, and inspirational Instagram feed. She’s in it to inspire and educate her followers about everything from ethical labor laws to mental health awareness.
Better yet, she doesn’t just serve outfit inspiration and stunning poses in her social media content. Her informativeshopping guides empower followers to move towards thoughtful and sustainable consumption in all areas of life.
One thing’s for sure—without her upbeat attitude and relatable content, your Instagram feed is seriously lacking!
If you’ve ever scrolled through fashion influencer accounts on Instagram, you’ll know that fashion, lifestyle, and beauty content is all interconnected. No matter which category an influencer falls under, they probably dabble in the others to some extent as well.
One example is the one and only Katie Jane Hughes.
She’s a highly skilled and experienced makeup artist that brings something different to the beauty influencer space on social media.
But she’s also a fashion aficionado and regularly posts style inspiration by posing in bold, trendy outfits.
KJH’s followers love her content because the makeup looks she creates are both lifelike and creative. You can expect looks featuring bold pops of color on the eyes or graphic eyeliner, but you’ll see soft and natural everyday makeup inspo just as often.
Perhaps what sets her apart the most from other so-called “beauty gurus” is her signature fresh, glowing complexion techniques that let the skin shine through (which is the antithesis of what’s known as “Instagram makeup.”)
But the best part is, Hughes regularly shares her brilliant beauty techniques through her Instagram stories, reels, and videos.
Her makeup tutorials will inspire those who only wear natural or minimal makeup. But she also has a way of making editorial-esque looks wearable for everyday people who want to elevate their style by experimenting with makeup.
Never thought a high fashion lifestyle and down-to-earth content could co-exist? Then you’ve never come across Aimee Song’s Instagram profile.
Song has been a self-made powerhouse in the world of fashion since before the term “influencer” had a chance to surface. It all started when she began incorporating shots of her outfits and personal style on her architecture design blog back in 2008, and things took off from there.
She’s a fashion blogger and a fashion model, social media influencer, New York Times bestselling author, and entrepreneur.
She launched her brand, Song of Style, in 2019, and her Instagram account is at 5.6 million followers and counting.
But here’s what makes Song unique: Despite the internet and industry fame, she keeps her content relatable.
She mixes posts featuring herself in haute couture and designer items with posts about food, recipes, everyday routines, and shots from her personal life.
She even shares style tips with her followers by posting the occasional how-to video (for example, “5 ways to style a trench coat”).
Whether she’s posing in her own home or on the streets of Paris or New York for fashion week, she’s not about presenting an unattainable celebrity lifestyle or an ever-flawless appearance.
Instead, she delivers diverse style inspiration that doesn’t shy away from imperfection.
In a world where a person’s social media presence can turn into a part-time job or a full-blown career, there’s a lot at stake for aspiring influencers—and because of this, platforms like Instagram are becoming increasingly saturated.
But with any luck, one favorite influencer will lead you to the next.
Before you know it, you’ll have a feed full of posts that broaden your perspective and inspire creativity! And that’s exactly what we all need this year.
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