One of the most well-known diamond stores on the planet isJames Allen.
The brand is known for selling diamonds in bulk and through various diamond engagement ring and wedding band sets.
But is James Allen your best bet for buying a diamond ring? We’ve read over multiple reviews and have the answer.
Read on to discover what we learned about this company.
James Allen history: Pioneering high-quality diamond images
If you’ve already read our review onBlue Nile, you know that selling diamonds and fine jewelry online is relatively new.
Blue Nile was one of the first retailers to do this in the late 1990s. But it was James Allen who brought the online jewelry store to the next level.
James Allen has four founders:Oded Edelman, James Schultz, Michele Sigler, and Dean Lederman. (None of them named James Allen!)
Theystarted the company in 2006, a few years after online jewelry had become commonplace. They brought two significant innovations—a much more extensive inventory and 360° photography of all pieces up to 20x magnification.
Like most jewelry stores, James Allen focuses mostly on selling bridal jewelry—that is, with their wedding ring and engagement ring offerings. They sell a massive number of styles, including various designer rings.
And if you can’t find the perfect ring, you can design your own with an in-house diamond expert. No matter what diamond shape, precious stone, or ring setting you want, you can create it with a custom ring.
Unlike many major diamond retailer chains likeZales orKay Jewelers, however, James Allen also sells loose diamonds, which you can buy individually or set on a piece of jewelry you choose.
James Allen’s loose diamond selection is second to none. That isn’t just hyperbole. They quite literally have the largest selection of mined diamonds on the planet, with over 200,000 stones to choose from.
You can find both a conflict-free mined diamond and a lab-created diamond on the site.
You can see every James Allen diamond in an interactive HD 360° display. As someone who does many reviews of diamond jewelry sites, I can tell you that once you start looking at diamonds on James Allen, it’s hard to go back to the standard photographs on other websites.
In addition to clear diamonds, they also sell rare colored diamonds and many other gemstones.
You’ll also find a wide variety offine jewelry. While not as large as their selection of rings, James Allen’s necklace and bracelet selections are large, and they have several styles of earrings as well.
As far as I’m aware, all of their jewelry is made of precious metals. You’ll find platinum, silver, and gold. They sell both 14k and 18k rose, white, and yellow gold.
James Allen is also known for the quality of their support. They have live support 24/7 and offer free shipping and returns within 30 days.
Are James Allen diamonds and jewelry good quality?
James Allen only sells fine jewelry, which means that almost everything they sell will be a premium product.
They are also known for low prices due to their online-only store model.
James Allen has an even more premium line of diamonds, called theTrue Hearts collection. If you’re looking for a perfect diamond that’s even a higher grade than the standard gems for sale on the site, a True Hearts diamond ensures you’ll get a premium stone.
“The most reliable diamond certificates (also called diamond reports) come from the Gemological Institute of America (GIA) and the American Gem Society (AGS) [...] Certificates from any other sources are often questionable and should not be relied upon by insurers.”
What James Allen reviews say about the brand
James Allen has very favorable views online.
Sitejabber, where James Allen was the winner of the 2019 Customer Choice Award, gives the site 4.57 of 5 with 23 reviews.
James Allen has 4.4 of 5 stars onTrustpilot based on617 reviews, leading to a rating of “excellent.”
When it comes to the expert reviewers, they also give James Allen a thumbs-up. It’s worth noting that most reviewers make a commission if buyers use James Allen, though their opinions are consistent with those of most sites.
The worst James Allen review comes from Richard Jenkins ofYour Diamond Guru, who gives the store 4 of 5 stars. He was most critical of their website when compared to others like Whiteflash.
Learning Jewelry had a positive review for James Allen on their prices, though they noted that there are shipping problems.
Paul Gian ofBeyond 4Cs gave James Allen a rave review. He conducted a series of tests on a True Heart diamond from James Allen with a jeweler’s loupe and found them excellent.
And finally, Michael Fried atDiamond Pro gave James Allen 5 of 5 stars, commenting on their excellent prices, inventory, and HD imagery of every gemstone.
The final word on James Allen
If you’re looking for a high-quality diamond or diamond ring online, James Allen is one of the most prominent and respected brands, and for good reason.
Their product, pricing, and selection are some of the best in the industry. And if you’re looking to know what you’re buying before entering your credit card number, the unique 360° images are one of the best features in the entire industry.
All in all, if you’re looking for world-class fine jewelry, James Allen is worth a look.