J&CO Jewellery: The 101 on This Popular Jewelry Brand

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Have you been on the hunt for affordable jewelry that looks great and won’t break the bank?

Chances are that you came across some pieces from J&CO Jewellery.

If you’re interested in learning more about this unique brand (or you’re hearing about it for the first time), this guide is for you.

Keep reading for a quick but detailed overview that covers everything you need to know about J&CO Jewellery.

History of J&CO Jewellery

J&CO Jewellery was established with one key goal in mind: Create jewelry everyone can enjoy, regardless of their budget.

Before launching J&CO Jewellery, the brand’s founder, Jenny, worked in high-end fashion houses. She had always been a lover of jewelry, so it wasn’t a total surprise when she decided to pursue jewelry making.

Jenny started small, selling her pieces on Etsy. The brand was an instant hit, and she quickly became one of the number one sellers on the online marketplace.

She decided to launch a flagship store in 2016 when requests kept pouring in.

Today, the brand is available on J&CO Jewellery’s website and retailers worldwide.

Source: J&CO Jewellery via Instagram

What’s the brand known for?

Accessibility is at the heart of J&CO Jewellery’s mission. The brand prides itself on creating an “inclusive community” and offering an extensive range of delicate jewelry pieces that are equally stylish and affordable.

To use their words, their jewelry line is “Minus the facade. Minus the traditional markups.”

This is similar to the philosophy we abide by at Blush and Bar. We aim to create gorgeous pieces that look expensive but are, in fact, affordably priced.

Like J&CO Jewellery, we offer great prices by cutting out the middlemen and passing on any savings directly to our customers.

How is the brand’s quality?

Similar to Blush and Bar, J&CO Jewellery has a solid reputation for their craftsmanship and unique designs.

The brand specializes in creating 925 sterling silver jewelry pieces, but you’ll also find pieces made from 14K gold-filled and 316L surgical steel.

Sterling silver is ideal for those with sensitive skin thanks to the fact that it’s both hypoallergenic and nickel-free.

With proper care, sterling silver jewelry pieces can last for a lifetime, especially if they are gold-plated. Gold plating helps to prevent discoloration and prevent your skin from turning green.

It’s great news, then, that J&CO Jewellery’s sterling silver pieces feature 14K or 18K gold plating.

Many of our sterling silver pieces at Blush and Bar likewise are crafted with gold. However, we exclusively use 18K yellow/rose gold vermeil.

Speaking of differences, there are a few other notable differences between J&CO Jewellery and Blush and Bar that are worth keeping in mind.

For starters, J&CO Jewellery offers a range of jewelry pieces, including earrings, rings, necklaces, and bracelets. In contrast, we mainly focus on creating stunning rings at Blush and Bar.

Another key distinction is that unlike Blush and Bar, J&CO Jewellery doesn’t offer handcrafted pieces made from 100% ethically-sourced materials.

Our customer policies are also markedly different: Blush and Bar offers a lifetime warranty or 60-day guarantee on their products; J&CO Jewellery doesn’t.

What are some standout pieces from J&CO Jewellery?

Wondering which pieces from J&CO are worth considering?

You can’t go wrong with their bestsellers. Currently, the brand’s hoop earrings are selling like hotcakes. We love their “huggie” style hoops, which are one of the hottest earring trends this year.

If you’re after a classic look, opt for their plain gold huggie earrings, or if you want to inject a bit of playfulness into your look, we suggest giving their Sparkle Evil Eye Huggies Earrings (pictured) a go.

Source: J&CO Jewellery

We also rate their range of stunning personalized necklaces. There are currently eight different kinds to choose from, with the Initial Bar Necklace (pictured) and Personalised Heart Necklace particularly catching our eye.

Source: J&CO Jewellery

What customer reviews say

J&CO Jewellery has no shortage of fans, from regular folks to influencers.

But while the brand no doubt has a solid reputation, a couple of things make it challenging to shed light on what exactly customers think about their products.

For starters, J&CO doesn’t publish customer reviews on their product pages.

Moreover, their website’s Reviews page mainly features images of customers wearing their jewelry rather than actual customer reviews.

That being said, the two customer reviews highlighted on the page at the time of writing are glowing, with the customers pointing out how pretty, long-lasting, and easy to wear their J&CO Jewellery pieces are.

Unfortunately, their social media accounts don’t provide any substantial insights into what customers think about their pieces, either.

Despite the brand having a sizable social media presence (they have 350,000+ followers on Instagram alone!), most of the comments left on their social media posts are focused on expressing admiration for their designs and asking questions.

J&CO Jewellery vs. JCO: What’s the difference?

Confused about why some people will refer to this jewelry brand as J&CO Jewellery, while others will call it JCO Jewellery?

Don’t worry—you’re not the only one!

The brand’s official name is J&CO Jewellery; it’s on everything from their website to their socials.

But that’s a bit of a mouthful, so some brand fans have started referring to it by the quicker and simpler nickname, “JCO,” instead.

Final thoughts

J&CO Jewellery is an excellent choice for anyone looking to pick up well-made and wallet-friendly jewelry pieces.

The brand has proven that it’s possible to offer customers reasonably-priced jewelry that doesn’t scrimp on quality.

If you’re interested in picking up a few more pieces from another high-quality jewelry brand that’s equally affordable, be sure to check out Blush and Bar as well!

THE BLUSH AND BAR PROMISE

Skip the markup

Most retail stores charge 8 to 10 times the actual cost while Blush and Bar sells directly to you. No stores, cashiers, or middlemen means more savings in your pocket.

No Green Guarantee

Never worry about your jewelry turning green 18K Gold Vermeil assures your jewelry lasts. For a piece to be considered Vermeil, the Gold must be a minimum of 10k and 1.5 microns. We use 18k Gold layered on 925 Sterling Silver.