Have you been browsing Instagram lately, fantasizing about buying new jewelry?
If so, you might have stumbled upon a trendy jewelry brand called Local Eclectic. If you’re drawn to all that glitters, we’re willing to bet you were drooling over those dreamy pictures.
But before you get carried away, it could help to know more information about the business. And that’s where we come in!
In this review, we’ll go over the highlights and the pitfalls. We’ll introduce you to the brand’s background, structure, and products and summarize some recurring themes that often come up in Local Eclectic’s customer feedback and reviews.
If that sounds helpful, feel free to read on!
What is Local Eclectic?
Local Eclectic is a “female-founded, female-run” online jewelry boutique based in Chicago, Illinois. Created in 2013 by owner Alexis Nido-Russo, the up-and-coming company prides itself on its message of women’s empowerment, creativity, and leadership.
Local Eclectic focuses on discovering a broad range of talent and amplifying it. Boasting collaborations with hundreds of designers (94% of which are female), the brand is all about promoting the best of the best in the world of female jewelry design by showcasing emerging indie talent.
Currently, Local Eclectic’s selection is available exclusively online through their websitelocaleclectic.com. There, you’ll find a selection of both fine jewelry and affordable jewelry, including necklaces, rings, bracelets, and earrings. The name of the designer is always displayed prominently on each product listing.
It’s safe to say that marketing strategies in 2020 do their best to cater to the conscious consumer. Local Eclectic is no exception.
Most people nowadays love the idea of knowing where their money is really going. Local Eclectic not only presents an image of a small business supporting independent talent—the brand also upholds a policy dedicated to the ethical sourcing of all the materials sold on its site.
These two objectives please many prospective customers who think carefully about the motives and practices of the businesses they support.
Local Eclectic emphasizes its dedication to shouting out individual designers by posting content about each one for customers to read as they browse.
This makes shoppers feel like every piece is uniquely original and inspired.
Local Eclectic’s collection features everything from fashion jewelry under $40 to fine jewelry up to $5,000. They carry a relatively large selection of gold-plated jewelry, which is their most affordable option.
As with any gold-plated piece, these designs aren’t likely to maintain their original luster for more than a few months if you plan to get regular use out of them.
Local Eclectic’s shop also carries gold vermeil designs set with synthetic stones or factory diamond embellishments. Gold vermeil jewelry features sterling silver underneath a thicker gold coating—several layers thicker than gold-plated pieces—which is why it’s also known as “demi-fine” jewelry.
Fine jewelry is also available in their online store at a much higher price point. If you’re looking to support an indie brand as you search for an engagement ring or anniversary gift, you might like what you see on their website!
As a bonus, shoppers can enjoy free shipping on orders over $150.
Unique designs and diverse styles
As a fairly new business, Local Eclectic’s general aesthetic is relevant to modern-day trends.
While some jewelry boutiques specialize in mostly minimalist jewelry or larger statement pieces, you’ll see a pretty good mix of shapes, sizes, and styles from Local Eclectic.
Some of their most popular designs feature large colorful stones and complex sparkling focal points.
Another way Local Eclectic captures customer interest is by offering an array of jewelry inspired by astrology.
This trend is highly popular at the moment. And for those who are all about it, what better way toshow off that zodiac sign than on a glistening necklace or ring?
When a business operates entirely through an eCommerce site and social media outlets, excellent customer service becomes even more important. If customers can’t walk into a store and get the help they need, they should be able to contact brand representatives with ease.
After all, buying a ring or a necklace without trying it on in person is a different experience. Because of this, there are comments all over Instagram asking for more information.
Local Eclectic’s team is generally good about getting back to customer comments and review posts, and sharing their customer service support email address when needed.
What are some recurring customer complaints?
Local Eclectic’s advertising is chock-full of gorgeous, mesmerizing photos of glistening pieces. Whether it’s an opal ring, a sparkling minimalist diamond necklace, or a stackable set of rose gold rings, their Instagram pics are guaranteed to pique your interest.
But when people wear these pieces in real life, are they as well-received as they are on Instagram? How does the expectation compare to reality?
Sometimes, this has a lot to do with the piece you purchase and the materials it’s crafted from.
This issue is prominent in the reviews for solid gold earrings on Local Eclectic’s website as well. Even some rave reviews mention concern about the frailty of the earring clasps.
Others, like one Shelby S., mourn the breakage of gorgeous jewelry (specifically theSolid Gold Diamond Huggie Hoops) that didn’t stand the test of time: “The hinge clasp completely snapped off one day after wearing these for about a month on and off. $170 down the drain, but they were gorgeous while they lasted.”
While most of Local Eclectic’s solid gold rings get favorable reviews, some run into issues with stone cracks and inclusions (a complaint several customers share about this 14k goldEmerald and Diamond Misterieux Ring).
If you search through every review, you’ll find a fair dose of customer satisfaction, as well! But when the same complaint comes up more than once, it’s best to take note.
Limited sizing options
Local Eclectic ring sizes don’t go above a size 8 or 9. Although they do offer custom orders, the lack of size inclusion is not received well by customers.
Plus, it’s worth noting that those larger sizes are often sold out—especially when it comes to the most popular pieces.
Unsurprisingly, this proves disappointing for many customers who check the website after seeing a ring they love on Facebook or Instagram.
Responses to these types of comments usually involve the social media team inviting the commenter to go back to their website and make a special request via email.
If you’re willing to contact the Local Eclectic team and ask about a custom ring size, you may get what you need in the end. But for those who wear larger ring sizes and run into this extra step all too often, it may be an experience you avoid whenever possible.
Is Local Eclectic legit? Our final thoughts
Local Eclectic prides itself on diversity. Like a community craft fair, you get to see what each vendor has to offer.
For example, customers may find that they prefer rings from La Kaiser over rings from Lumo or Everett. And that's the nature of a company that features such a broad range of designer options and new talent.
But, sometimes, that means you don’t know what you’re going to get. And that’s an important aspect of the business model to think about before purchasing.
Still, if you don’t mind experimenting, Local Eclectic could work for you! Just keep in mind that they don’t offer any warranties, even for their fine jewelry.
If you’re a stickler for quality and accountability, you might see this as a bad sign. If so, we’d recommend shopping with a jewelry retailer that offers alifetime warranty like we do here at Blush and Bar—or at least some kind of quality guarantee policy that will give you peace of mind.
You deserve to buy with confidence—especially when you splurge! It all depends on what chances you’re willing to take.
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