London Jewelers has a long and unique history—though it doesn’t have anything to do with the city of London!
Instead, the name comes from jeweler Charles London, who immigrated to New York City in the 1920s. Charles founded the brand in 1926 with a small shop in New York’s Glen Cove.
Over time, the store grew and now has a handful of luxury locations around New York. You can visit London Jewelers (or their brand Two by London) in Manhattan, Manhasset, East Hampton, Southampton, Greenvale, and their original Glen Cove location.
While the original store is in Glen Cove, today’s flagship store is the Manhasset location on Long Island’s Gold Coast.
London also sells the finest names in luxury timepiece craftsmanship, including Rolex, Breitling, Patek Philippe, Audemars Piguet, and many more.
How is customer service?
As we’ve written before in our reviews on Tourneau and Ben Bridge, one of the biggest challenges as a luxury watch reseller is setting yourself apart.
A customer can buy an identical Rolex from dozens of stores. So why should they choose yours? The typical answer in the luxury business is to offer premium customer service.
If someone is buying a gemstone-encrusted gold piece crafted by a famous jewelry designer they need something more than the typical retail experience.
This commitment to quality service appears to be an area where London Jewelers stands above the rest. While many luxury brands can’t shake a snobbish or demeaning air around their guests, London Jewelers seems to offer a better experience.
I wish there were more reviews on the London Jewelers brand since only a handful of review sites have something to say.
That said, the two best sites I’ve found focus mostly on the signature New York Manhasset store.
The Yelp page for their Manhasset store gives London Jewelers 3.5 of five stars based on 67 reviews. Overall, the positive reviews tend to praise the customer service, while the negative reviews focus on what seem to be mostly issues with policies or miscommunications.
(For example, strict COVID-19 requirements or jewelry repairs taking longer than first expected.)