Whether you’re looking to make some serious savings or want to choose from a wide variety of rings, there are many reasons why you may be considering buying a diamond engagement ring from Lumera Diamonds.
The brand not only offers substantial savings on diamond engagement rings that are practically unheard of in the industry but also a mind-bogglingly large selection of choices.
So we don’t blame you if you’ve been wondering, “Is Lumera Diamonds too good to be true?”
In this Lumera Diamonds guide, we arm you with all the information you need to get to the bottom of this question.
About Lumera Diamonds
Lumera Diamonds is an online GIA diamond dealer and jewelry store.
Not much is known about the company itself, as Lumera Diamonds hasn’t published its ‘company story’ on its site.
Consequently, essential details such as who founded the company, where it’s based, or who runs it are unclear.
So what exactly does Lumera Diamonds profess to offer?
The brand states that it provides customers with “the lowest price (up to 40% lower than jewelry store prices), combined with excellent service (diamond consultants are available to answer any question).”
The brand is primarily known for offering an ample selection of certified diamonds at significantly more affordable prices than traditional diamond retail stores.
The Lumera Diamonds website showcases approximately 50,000 diamonds online. Plus, the company has access to more than 500,000 diamonds not shown online, which are also available for purchase.
The company states that their prices are 20-40% lower than typical jewelry store sale prices, representing a sizable discount.
While not their primary focus, Lumera Diamonds sells diamond jewelry and wedding bands for both men and women. Diamond engagement rings constitute most of the brand’s diamond jewelry offerings, although it also sells diamond stud earrings.
In terms of its diamond engagement rings, customers can either choose to buy a ready-made ring or design their own.
Lumera Diamonds can offer its customers such massive discounts because they have cut out the middleman by connecting buyers directly to manufacturers, using the same business model as online retailerBlue Nile.
The company, therefore, acts in the role of a diamond broker. To use their words, “...The diamonds displayed on LumeraDiamonds.com are shown to buyers (retail customers like you) on behalf of sellers (diamond manufacturers from around the world).”
Other people may choose to shop at Lumera Diamonds because they want direct access to a loose diamond (as opposed to those set in a piece of jewelry). They’re after a greater level of control and choice over the type of diamond they buy.
Finally, Lumera is famous for its customer service. A diamond consultant is always available to help shoppers choose the perfect stone.
How is the brand’s quality?
It’s difficult to judge the quality of Lumera Diamonds, given that the rings and diamonds on their site are sourced from a variety of different manufacturers.
The company asserts that their diamonds and diamond engagement rings are of the highest quality, despite their relatively more affordable prices.
To instill confidence in customers about the quality of their offerings, Lumera Diamonds provides its very own ‘Lumera Quality Guarantee.’ The Lumera Quality Guarantee offers customers two central guarantees regarding the diamonds they buy:
Each diamond will be exactly as represented in the GIA report.
Each diamond will appraise for a retail value equal to or greater than the purchase price when appraised by a qualified, independent appraiser.
If either of these guarantees is not met, the company guarantees that they will refund the customer’s total purchase price, plus $100.
The brand also offers a standard 30-day return or exchange policy for purchases.
So what do customers have to say about the brand’s quality?
Generally speaking, reviews are quite mixed. For example, the reviews oniVouch are overwhelmingly positive, while onPricescope, they’re overwhelmingly negative.
It’s also worth noting that the brand does not have a profile on Trustpilot or other well-known customer review sites, which to some people may be a red flag in itself.
The fact that there isn’t a consensus from customers either way about the quality of Lumera Diamonds’ products makes it all the harder to ascertain the brand’s quality.
What’s the verdict?
Lumera Diamonds may be the right choice for anyone looking to pick up a diamond or diamond engagement ring for a discounted price.
But considering the brand’s very mixed reviews, it may be wise to proceed with caution.
We believe it’s essential to exercise vigilance, given that many of the negative reviews were about the quality of the diamonds and the difficulty customers had with trying to return purchases that didn’t meet their expectations.
Diamonds and diamond rings are no doubt costly purchases—even with a generous discount.
So while other diamond retailers may have higher price tags, it may be worth opting for a more reputable retailer to save yourself potential disappointment and trouble.
If you’re after a glamorous ring that won’t break the bank, check out our collection of gorgeous rings atBlush and Bar.
We don’t sell diamond rings, but we offer elegant rings with no shortage of rave reviews. Take a look at our collection of rings today to see what all the fuss is about!
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