If you followed HGTV’s hit reality showFixer Upper, the name Magnolia Farms might ring a bell. And if it doesn’t, you’re in for a real treat.
The charming online shop that ismagnolia.com is full of rustic farm-inspired items for hearth and home. But that’s only part of the picture.
Before delving into the products themselves, let’s take a peek into the important background story behind the brand that comes to life through the Magnolia market.
All about Magnolia Farms
The Magnolia brand was created and curated by Chip and Joanna Gaines, the beloved couple featured on reality TV’s most popular shows.
The dynamic husband-wife duo became widely famous when fans fell in love with their spunk, humor, and talent on the HGTV home renovation show Fixer Upper that premiered in 2013.
In 2015, Chip and Joanna acquired a large farming property in Waco, Texas. Complete with an enormous barn, two silo structures, and plenty of real estate left for gardens, guest housing, eateries, and shops, the property was built into a destination for Fixer Upper fans as well as the resident neighborhood community.
The vast Magnolia campus space is like a scenic park or rustic resort that provides an all-inclusive farmhouse experience for guests. It’s the perfect road trip stay, wedding venue, or weekend market stop.
What products does the Magnolia Farms website sell?
As you now know, the online shop is just a small piece of what some call the “Magnolia empire.”
But for those who love the idea behind the brand but can’t make the trip out to Waco, the Magnolia Farms website is the next best thing.
Many of the products available on the Magnolia website are centered around home goods and decor. If you’re a fan of rustic chic designs, prepare to be inspired!
The catalog includes decorative pieces like wall hangings, mirrors, and throw pillows and offers a full selection of functional-but-fancy kitchen items like muffin tins and antique-style measuring cups.
Beyond the small-scale home items, there’s also a variety of home furniture available on the Magnolia website. Their collection includes furnishings for almost every place in the house—living room, dining room, bedroom, and office.
As faithful Fixer Upper fans will recall, Joanna doesn’t just have a knack for design. She also has a green thumb!
The Magnolia website’s Florals and Garden sections add a unique and refreshing twist to a home goods shop. Some of the floral options are even fresh cut or potted, rather than artificial.
Finally, the lovely array of garden tools, seeds, and accessories adds an authentic touch to the online shop that seals the Magnolia brand aesthetic once and for all. But be forewarned—some of these tools seem almost too pretty to put in the dirt!
Apparel and accessories
Like many of the items available in Magnolia-affiliated shops, the wearable designs on magnolia.com are advertised as the creations of Joanna Gaines herself.
The collection of Magnolia shirts, sweatshirts, scarves, and hats is consistent with the same artisan-inspired style that characterizes most Magnolia products. Neutral earth tones, Texas pride, and rustic graphic fonts galore!
Magnolia bags and purses are designed to be simple but sturdy. Most have a classic leather texture and color, and they don’t vary too much when it comes to style.
As for jewelry, Magnolia pieces incorporate several unique textures and materials into their collection, such as rattan, leather, and ceramic accents. The two most prominent themes are leather details and turquoise stones.
While most of their jewelry is on the bold or bulky side, they offer a few daintier styles that are gold-filled, gold plated, or made with sterling silver.