Several other jewelry brands offer stylish pieces at a lower price—examples includeMejuri andGorjana,plus Blush and Bar!
So what sets Missoma apart?
The main difference in what you’ll find when you shop on Missoma’s website is that nearly all of their pieces are the color of yellow gold. They don’t work much with rose or white gold like other brands.
While most of their pieces are plain gold, a few have semi-precious stones like amazonite, moonstone, malachite, and turquoise.
Where other brands focus on ring designs, including us at Blush and Bar, Missoma’s main product is their layering necklace. These are different types of chains and pendants meant to be worn together.
Worse, a good number of what they sell isn’t gold vermeil at all—it’s gold-plated brass.
This is an entirely different product since plating is one-fifth the thickness of vermeil, and brass has no intrinsic value like sterling silver. But you wouldn’t know from the price.
Despite their claims to “demi-fine” jewelry like gold vermeil, a lot of what Missoma sells isfashion jewelry, plain and simple.
What Missoma reviews say
Overall, the reviews for Missoma align with the criticisms I’ve mentioned here—that the jewelry is overall pretty low quality and overpriced for what it is.
The best score is fromKnoji, which uses a combined rating formula to give Missoma4.1 of 5 stars, with 36 reviews.
OnTrustpilot, Missoma only has 2.7 of 5 stars based on 60 reviews, giving it a rating of “poor.” Most of the reviews criticize the low quality of the product and shipping problems and charges.
The site offers “free shipping,” but US customers have noted that they’re often charged $75-160 due to importing from the UK.
In a thread on the UK parent forumMumsnet, Missoma customers complained about the quality of products, calling them light and flimsy. A number of the products broke or tarnished, even withbasic jewelry care.