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An Expert's Review of Missoma Jewelry
Blush and Bar
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If you’re on the hunt for affordable jewelry, you’ve probably come across Missoma.
This brand is famous for selling attractive jewelry at a great price—as well as being spotted on the red carpet by celebrities and models.
But as jewelry experts, there are a few red flags with Missoma you should know before buying.
In this review, we’ll look at Missoma jewelry and explain the pros and cons before making a purchase.
Let’s dive in!
The history of Missoma
Marisa Hordern founded Missoma jewelry after quitting her day job.
She had collected gems since she was five and always found jewelry exciting but hadn’t ever worked in the jewelry industry before.
But she struck a new market with millennials, promoting through social media before many other brands were doing so.
She hadn’t planned to build a big brand, but it’s kept growing in the years since. Today, with Hordern as the CEO and creative director, the company sells millions of dollars of jewelry each year.
Missoma is based in the United Kingdom and sells demi-fine jewelry—that is, jewelry between low-quality fashion jewelry and high-priced fine jewelry.
Missoma has stood out as a brand that celebrities turn to again and again.
Their pieces have been spotted on Cindy Crawford, Kaia Gerber, Margot Robbie, Jennifer Lopez, Meghan Markle, and more.
Source: Missoma on Instagram
What kinds of jewelry does Missoma sell?
Several other jewelry brands offer stylish pieces at a lower price—examples include Mejuri and Gorjana, plus Blush and Bar!
So what sets Missoma apart?
The main difference in what you’ll find when you shop on Missoma’s website is that nearly all of their pieces are the color of yellow gold. They don’t work much with rose or white gold like other brands.
While most of their pieces are plain gold, a few have semi-precious stones like amazonite, moonstone, malachite, and turquoise.
Where other brands focus on ring designs, including us at Blush and Bar, Missoma’s main product is their layering necklace. These are different types of chains and pendants meant to be worn together.
Source: Missoma on Instagram
One of the most popular designs is a coin necklace with a gold chain.
And of course, they sell other matching pieces for each necklace, including bracelet and stacking ring options. They also sell huggie and hoop earrings.
You can also find an accessory if you need it like, a hair bow, belt, or jewelry box.
And recently, they’ve begun selling a jewelry collection for men as well.
They also have a unique design and style. If Mejuri is old-world luxury, Gorjana is relaxed California style, and Blush and Bar is dainty elegance, then Missoma is retro glam.
You could imagine the heroine of an ‘80s romance flick wearing a few Missoma pieces. As retro looks have come back into fashion, it’s no wonder that Missoma is in style!
Is Missoma jewelry good quality?
You know the saying, “you get what you pay for?”
Well, when it comes to Missoma, that isn’t quite right.
You see, most of what Missoma sells—or at least, what they mainly promote—is gold vermeil. That’s sterling silver covered in gold and is the same type of jewelry we sell here at Blush and Bar.
But if you take a look at the prices here at Blush and Bar and compare them to Missoma, you’ll immediately notice that Missoma charges 50-100% more.
I’m not quite sure why because the products are very similar. But Missoma is consistently more expensive for the same look and feel.
And their pieces are made in India, so they don’t have a good reason to charge so much.
Source: Missoma on Instagram
Worse, a good number of what they sell isn’t gold vermeil at all—it’s gold-plated brass.
This is an entirely different product since plating is one-fifth the thickness of vermeil, and brass has no intrinsic value like sterling silver. But you wouldn’t know from the price.
Despite their claims to “demi-fine” jewelry like gold vermeil, a lot of what Missoma sells is fashion jewelry, plain and simple.
What Missoma reviews say
Overall, the reviews for Missoma align with the criticisms I’ve mentioned here—that the jewelry is overall pretty low quality and overpriced for what it is.
The best score is from Knoji, which uses a combined rating formula to give Missoma 4.1 of 5 stars, with 36 reviews.
On Trustpilot, Missoma only has 2.7 of 5 stars based on 60 reviews, giving it a rating of “poor.” Most of the reviews criticize the low quality of the product and shipping problems and charges.
The site offers “free shipping,” but US customers have noted that they’re often charged $75-160 due to importing from the UK.
In a thread on the UK parent forum Mumsnet, Missoma customers complained about the quality of products, calling them light and flimsy. A number of the products broke or tarnished, even with basic jewelry care.
Source: Missoma on Instagram
The final word on Missoma
Missoma makes attractive, stylish gold vermeil and gold-plated jewelry designed for celebrity and influencer sightings.
The brand has a strong social media presence and markets itself as the look of fine jewelry without the price tag.
But the reality is that every piece is overpriced for what it is. Gold plating wears away in just a few months, and reviewers complained that what they bought lasted about as long.
If you’re looking for stunning jewelry at a low price, look elsewhere.
