NYX cosmetics is one of the leading budget makeup companies in the world. They are well-known for selling high-quality products at very affordable prices—something we understand entirely here at Blush & Bar!
If you haven’t heard of NYX, or you’re just unsure whether they’re a reputable brand or not, this article will tell you everything you need to know. And with a more diverse product range than ever, now’s the best time to find out about them!
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NYX Professional Makeup began in 1999. Toni Ko, then 25, formed the company with a loan from her parents. NYX cosmetics is named after the Greek goddess of the night.
NYX was acquired by L'Oréal in 2014 for $500 million, leading to a massive expansion of its product range. NYX now features beauty products ranging from setting spray to concealer to lip gloss.
NYX offers “department store beauty at drugstore prices” and is sold in over 70 countries. Originally being sold at various distributors (like Ulta Beauty), NYX now has several brick-and-mortar locations in over a dozen countries.
They feature affordable products that are generally well-received by shoppers. They are also PETA certified as a cruelty-free brand and offer several vegan-friendly products—something which is becoming more and more popular by the day.
What products does NYX sell?
NYX began selling jumbo eye pencils to beauty professionals. After expanding quickly, and especially after being acquired by L'Oréal, the NYX product line is now huge and will no doubt feature something that will fit perfectly into your makeup routine!
NYX cosmetics sells over 2,000 different beauty products, including cosmetics and various beauty accessories. Here is a breakdown of their products.
Lip products: lip balm, lip cream (our favorite is their Soft Matte Lip Cream), lip gloss, lip liner, and lipstick. Many of their lip products are available in both gloss and matte varieties, including matte lipstick and matte lip cream.
Eye and brow products: mascara, eyeliner, eyeshadow, eyeshadow palette selections, false lashes, brow pencils, and brow gel.
Face products: concealer, blush, bronzer, highlighter, contouring palettes, primer, setting spray, and mineral foundation.
NYX cosmetics also offers various beauty accessories and tools, including a selection of makeup brushes.
With this massive range of beauty products, you’re sure to find a shade perfect for any skin tone!
Is NYX really that affordable as a beauty brand?
We can answer this question with a resounding yes! The most expensive product in the NYX lineup is a $45 eyeshadow palette which features a fifty-shade selection of eyeshadow and a three-shade selection of contouring powders. Talk about value for money!
Most of their beauty products are between $4 and $5, making them the perfect introductory brand in the world of makeup. The consensus seems to be that they are one of the best makeup brands when it comes to offering decent quality alongside low prices.
NYX cosmetics also offers free shipping on orders over $25.
Of course, they will not have the same level of quality that some high-end makeup producers have, especially when it comes to how long some of their beauty products last. But they are definitely affordable.
NYX cosmetics markets their products as high-quality at drugstore prices—but what do buyers think? The overall consensus of NYX reviews appears to be good; in fact, they’re extremely popular with beauty vloggers and students—but there are a few flops in their lineup.
According to MakeupAlley.com, NYX has an overall rating of 3.9 stars. With a total of over 26,000 reviews, that’s pretty good. Seventy-two percent of customers say that they would repurchase products from NYX cosmetics.
Scanning through reviews on TrustPilot.com gives a different picture of things. Here, NYX cosmetics has an average review of 2.4 stars, and more than half of the (admittedly few) 104 reviews are bad.
Many of the poor reviews complain of customer service issues regarding the shipping process or returning a product. Worryingly, a couple of reviewers mentioned never receiving any reply to customer service inquiries. Even more worryingly, some complained about never receiving their ordered products!
But, in NYX’s defense, it also seems like many of the bad reviews have come from issues surrounding the COVID-19 pandemic.
Overall, NYX reviews have a positive rating—usually around four stars. But there are a few products that seem to perform poorly. Make sure to research reviews on the product you’re interested in before buying.
NYX cosmetics: buy or pass?
NYX definitely lives by their slogan—makeup with department store quality at drugstore prices. And, most customers generally agree that while their products might not last as long, they are one of the best stores at this price range.
With a great range of products and excellent online bargains (including free shipping over $25), you can be sure that their makeup line won’t cut into your budget. They also have multiple brick-and-mortar locations and are available at retailers like Ulta.
Before making a NYX purchase, our final tip is to make sure to check reviews for the product that you’re interested in buying. While most of their products receive great reviews online, there are some flops that are poorly received. Other than that, you’re good to go!