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QVC Jewelry: A Complete Review
Blush and Bar
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“You’re dead to me.”
Ever heard that line before?
If so, you might have watched an episode or two of ABC’s popular reality TV show, Shark Tank.
This long-running program is well-liked by business enthusiasts and laypeople alike—those who geek out over valuations and those who couldn’t tell the difference between patent licensing and patent leather.
Shark Tank began airing in 2008 when the American economy was at an all-time low. Investors took stock of their resources and decided to share the stage with hopeful entrepreneurs in need of monetary support.
Over the last 12 years, over $140 million has been loaned by the sharks to small business owners with big dreams.
Audiences have loved deciphering each of the sharks’ unique personalities, which quite honestly is half the fun of the entire show.
There’s billionaire Mark, fashion mogul Daymond, real estate guru Barbara, immigrant-turned-tech-mogul Robert, and money-conscious Kevin (aka., Mr. Wonderful) who’s favorite line is the infamous “You’re dead to me.”
Everyone has a favorite shark. (If someone ever tells you they love all sharks equally, beware. There’s something fishy going on.)
By far, one of the most popular sharks (no bias here) is Lori Greiner, the self-proclaimed “Queen of QVC.”
Lori is responsible for the creation of over 800 successful products from cosmetic organizers to electronics. One of the most prolific inventors of products sold in the retail space, she holds 120 domestic and international patents. And counting!
Lori has made her living as a QVC host promoting her own products and those of others on QVC—a free-to-air global teleshopping market specializing in the home shopping space. This shopping channel is viewed yearly within over 350 million households in seven countries.
Though QVC airs 24 hours a day, seven days a week, some customers may prefer to shop online rather than calling in with their eyes glued to their television sets.
If you’ve ever been curious about QVC’s online presence—particularly when it comes to jewelry—you’ve come to the right place.
Let’s take a closer look!
Source: Lori Greiner via Instagram
What types of jewelry are available on QVC’s online site?
A quick visit to the homepage of QVC’s jewelry site reveals a wide range of available products.
The most abundant items by availability are rings, necklaces, earrings, bracelets, watches, charms, pendants, ankle bracelets, and pins.
With 3,742 individual varieties, rings are the most populous of the artisan crafted items. Pins come in last place, with only 43 options total.
The next most abundant pieces are necklaces and earrings, with over 3,670 and 3,570 choices. The site also boasts almost 2,200 types of bracelets.
In lesser quantities, QVC also sells 590 varieties of charms, 338 pendants, and 169 ankle bracelets.
Source: qvc.com
While QVC does cater primarily to women, the company also provides options for men and children. Most of the pieces made available to these audiences are watches.
Online shoppers in the jewelry market might also be interested in jewelry storage solutions. From simple boxes to zip-up cases, over 120 varieties are listed for sale.
What brands can be found on QVC’s online jewelry site?
QVC’s jewelry site includes pieces made by just under 200 different brands.
Several popular international brands are represented. Several of these include Linea by Louis Dell’Olio (Italy), Bellini (United Kingdom), UNOde50 (Spain), and Fado (Ireland).
Favorite US-based brands include Alex and Ani, Juicy Couture, Nine West, Anne Klein, Tommy Bahama, and Kenneth Cole.
QVC does not shy away from featuring faith-based labels. Blessings bracelets made by My Saint My Hero are handmade in Bosnia and Herzegovina, Cambodia, and Mexico. Other blessings bracelets feature gemstone beads produced by PowerBeads by jen.
Diamonique
With over 1,100 items listed on the site, one of the most popular brands carried is Diamonique. In fact, Diamonique is QVC’s in-house line for all cubic zirconia diamond and gemstone jewelry. This brand is owned and has been sold exclusively by QVC since 1988.
Almost half of the 1,100 Diamonique pieces cataloged are rings. Also part of the collection are over 300 varieties of earrings, close to 200 necklaces, and almost 120 bracelets.
Fine jewelry makers are often asked to design for the Diamonique collection. Some of the most successful results of these collaborations are the Judith Ripka & Diamonique artisan crafted items, of which there are over 700, many of them featuring Judith Ripka sterling silver.
Source: qvc.com
Close to 100 different jewelry sets are packaged for sale under the Diamonique brand, perhaps one of the most charming being the Diamonique Disney Mickey stud and necklace set.
Also popular within the Diamonique line are the tennis necklace and bracelet, platinum clad rings and earrings, pendants with chains, and hoop earrings.
JAI
With significantly fewer options than the Diamonique line, artisan-crafted pieces within the JAI collection are nonetheless quite popular. In fact, when given the option to explore all 200 brands on the website, JAI sterling silver is listed third, just after Diamonique and one other.
Though boasting less than 300 total search results, JAI sterling silver jewelry comes in all shapes and sizes from chain rings to chain necklaces and from hoop earrings to stud earrings.
How much does QVC jewelry cost?
Exploring the most populous type of piece, rings on the QVC site reach a high price point. At the time this article is being written, the most expensive ring is selling for $9,936. It is a diamond sapphire ring made with 14k gold.
The least expensive ring—an oval-shaped piece available in black onyx or white calcite gemstone—is on sale for $12.50, down from $50.
Taking a look next at necklaces, the top-dollar item is an 18k clad gold piece going for $9,125. At the other end of the spectrum, a hoop pendant with gold-tone and multiple charms is on sale for $15, down from $38.
Moving on to earrings, the most costly item on the site is a pair of dangling tanzanite and diamond earrings made with 14k gold and totaling $9,936. The least expensive item is on sale for $12 down from $54—a pair of double-disc, non-textured hoop earrings with a gold-tone look.
Source: qvc.com
Lastly, bracelets span a similar price range. Coming in last place is the simple stretch bracelet with alternating paper and goldstone glass beads, currently going for just $12.50.
Topping the list in the bracelet category as well as the website overall is an imported 14k rose gold piece featuring morganite gemstones, each surrounded by diamond halos and strung together by white diamond links. This bracelet is marked at five figures—$10,038.
Another of the priciest items available for purchase is the diamond-polished and satin watch made of 18k gold, featuring a mother-of-pearl face and adorned with diamonds. When you set this watch back, it will also set your checkbook back $9,125.
What is the quality of QVC jewelry?
A simple search filter on the QVC site reveals 7,040 different pieces made of sterling silver, 3,325 pieces made of gold, and 2,162 pieces made of stainless steel.
For all of those curious minds out there, these totals consider all of the gemstone jewelry available for sale.
That there is almost twice as much sterling silver jewelry as gold jewelry is not surprising. While the site lists 34 brands carrying gold artisan-crafted pieces, sterling silver artisan-crafted jewelry is carried by 71 different brands—more than double.
Silver
From Alamea sterling silver larimar to Barbara Bixby sterling silver, and from Judith Ripka sterling silver to JAI sterling silver hammered pieces, QVC is the place to find sterling silver.
Pure silver is often mixed with another element to create a stronger combination or alloy.
Artisan-crafted sterling silver comprises at least 92.5% silver, which is the minimum quantity required to be considered standard domestically and in most markets abroad. Copper most typically makes up the remaining percentage of the combination.
For example, because it is classified as sterling silver, we know the JAI sterling silver hammered chain necklace contains at least 92.5% pure silver.
Many pieces on the QVC site, and jewelry companies in general, are classified as Italian silver. And what makes Italian silver unique, you ask? Simple! Italian silver is crafted in Italy.
While sterling silver is automatically recognized as containing at least 92.5% pure silver, Italian silver follows standards of quality without following standards in calculations.
Indeed, some pieces categorized as Italian silver might contain 100% silver, which is far above the industry standard. Others might contain silver mixed with unspecified elements. And still others might even be sterling silver at its basic definition.
In other words, all Italian silver is silver, but not all silver is Italian silver. Capeesh?
Generally speaking, Italian silver is more expensive than other varieties of the same element. However, silver—whether Italian silver or of the standard sterling variety—is still cheaper than gold and platinum, which we are coming to next.
Gold
Speaking of gold, the Italians have also staked a claim on this prized element, popularizing Italian gold.
According to goldprice.com, 70% of all Italian jewelry companies specializing in gold come from a concentrated region of the country whose artisans have perfected Italian gold.
Much like Italian silver, Italian gold is of a higher quality. And QVC sells over 550 pieces of Italian gold jewelry, including necklaces, earrings, bracelets, rings, and pendants.
One important fact to note about gold is the definition of a karat. The karat system is a matter of fineness, measuring the ratio of pure gold to that of other metals mixed in for a total of 24 karats.
For example, an 18k-gold gemstone necklace is made of 75% pure gold (18/24 = 75%).
With QVC selling so much jewelry made of Italian gold, the good news is most Italian gold is 18k or higher. However, the majority of Italian gold pieces listed on the QVC site are 14k.
Source: QVC via Instagram
Platinum
Although platinum clad pieces account for even less search results than those of Italian gold, there are still well over 300 individual options sold by QVC.
As an element, platinum is highly malleable and is classified as one of the noble metals. Such metals are highly resistant to corrosion and, therefore, do not tarnish easily—a significant consideration when investing in jewelry.
White Topaz
Lastly, topaz is another popular mineral in the jewelry family, and QVC is no exception.
Natural topaz comes in a brownish color, but irregular transparencies can turn the mineral white, which is how we get white topaz.
Compared to other gemstones like diamonds, emeralds, and rubies, white topaz is comparatively cheap. In relation to a girl’s best friend (that would be diamonds, fellas), topaz has less sparkle, durability, and clarity.
Considering some of the popular stones and metals sold by QVC, a portion of the pieces could be accurately classified as fine jewelry.
Final thoughts
Taking into account all of the thousands of options listed on https://www.qvc.com/jewelry/, the jewelry overall is no more or less quality than any other jewelry site.
If nothing else, QVC does indeed offer variety. Chances are if you’re looking for a specific piece of jewelry, QVC sells it.
While Lori Griener may be “The Queen of QVC,” if you have $10,000 for that diamond bracelet, you too can look like a queen (tiara sold separately).
