One major difference between Rogers & Hollands and other jewelry retailers, however, is that their selection skews more toward the lower end of the market.
Unlike most online stores, their page isn’t dominated by bridal sets. They heavily promote other collections, including gift pieces for Father’s and Mother’s Day, Hanukkah, Christmas, Valentine’s Day, and more.
They also have a large selection of fashion jewelry, like leather bracelets and gold-plated jewelry. Thankfully, these are all clearly marked so you won’t buy a low-quality piece thinking it’s fine jewelry.
They also have a selection of more youth-focused and streetwear jewelry that reminded me a little bit of the selection atPiercing Pagoda.
For example, they have a fashion watch selection and sell men’s Cuban links, charm bracelets, and anklets. Those aren’t the types of jewelry you’ll find at most premium retailers.
Is their jewelry good quality?
If you’re going to buy jewelry at Rogers & Hollands, you’re going to splurge.
Like most fine jewelry, you should expect to spend many hundreds or thousands of dollars on a single piece. So is their jewelry worth it?
In general, the quality overall seems decent. I was a little surprised that most of their gold offerings are only 10k or 14k. The lowest legal limit for selling gold in the US is 10k, and most fine jewelers typically use 18k.
Another area that’s a little concerning is their diamond certificates. Some have GIA certificates, which is a reliable industry standard.
But they also have other labs that certify gems, which is most commonly a way for a retailer to charge a higher price for a poor-quality gem.
Finally, their prices are much higher than you’d pay elsewhere. This isn’t an issue unique to Rogers & Hollands, though, as most brick-and-mortar stores have the same problem.
There is a surprisingly small number of reviews online for Rogers & Hollands. I think that’s mostly because the bulk of their sales are from their stores, not online.
The highest rating I found was onKnoji, which ranks websites based on several factors like their price, popularity, return policy, and the like. Knoji gives Rogers & Hollands 4.5 of 5 stars, based on 13 factors.
I was surprised by their rank of B at theBetter Business Bureau. Since most jewelers have A or A+ ratings, I dug deeper into why they got a B.
The reason is the number of unresolved complaints—a bit ironic, considering their claim of superior customer service.
Michael Fried atThe Diamond Pro gives the brand 2 of 5 stars, commenting on their jewelry’s high prices—around 40% higher, based on his estimate—and the poor customer service at the location he visited.
Finally, Richard Jenkins fromYour Diamond Guru also gives the brand 2 of 5 stars due to their high prices and low-end selection.
Rogers & Hollands prides itself on being a family-owned jeweler with superior customer service.
The quality of the service depends on the location you visit, but overall, most reviewers don’t have a lot of positive things to say about how they treat customers.
You’ll also have a hard time finding a difference between Rogers & Hollands and other mall jewelers. Many of the styles and designs are similar, and the prices will also be higher than you’d pay online.
Overall, Rogers & Hollands and Ashcroft & Oak are trustworthy chains with a long history but don’t offer anything unique.