At first, Roma’s primary market was through brick-and-mortar sales, mostly in Costco stores. Costco continues to be one of its biggest resellers. The brand has 25 salespeople who do 500 Costco pop-up shops each year.
There are thousands of jewelry brands, but Roma’s unique take is premium designer jewelry without traditional retailers’ high markup.
Roma’s name comes from ancient Rome, where artisans from the known world would sell their goods. The idea of collecting the best from around the world is at the heart of Roma’s mission.
Roma Designer Jewelry advertises that they only sell fine jewelry, jewelry made from precious metals like silver, gold, and platinum.
The reality is that most of their pieces are sterling silver with “gold overlay.”
Unlike most major jewelry retailers, Roma doesn’t focus on bridal jewelry like wedding bands or engagement rings. Instead, their sell a broad necklace, bracelet, and earring collection.
They also sell some rings, but they’re mostly for fashion statements and not weddings or engagements.
Roma has seven collections, all unique to the brand. You can’t find them at any other retailer.
These include Eros Milano of Italy, Roman Glass, Baltic Amber, Mystic Quartz, and more.
Many of the collections focus on unique features you won’t find anywhere else. For example, their Roman Glass collection uses pieces of glass recovered from ancient ruins in Jerusalem.
Perhaps the most popular product you’ll find in Roma’s collection is adjustable chain necklaces. They’ve patented a unique necklace design that adjusts to any neckline. It’s one of their biggest best sellers.
In general, Roma’s jewelry has a fair price. It seems to be slightly higher than other retailers, but not by a considerable amount.
There aren’t a lot of reviews of Roma online, but what I found was mostly positive. On Knoji, the site has a ranking of 4.2 out of 5, based on 28 reviews. And while they don’t sell many products on Amazon, the products they do sell are well-reviewed.