Their sterling silver accessories are all over social media. And the online fashion jewelry brand has been featured on GMA, POPSUGAR, People, Refinery 29, BuzzFeed, and tons of other media outlets.
So in this Sterling Forever review, we’ll check out what the company sells, what’s included in the Sterling Forever lifetime warranty, and hear what customers actually say about their jewelry.
You’ll have everything you need to decide whether this brand is right for you and your budget. But first:
What is Sterling Forever?
Sterling Forever is an online fashion jewelry brand specializing in silver and gold-plated jewelry.
Pieces range between $40 and $300, which is considered affordable compared to luxury jewelry brands like Cartier and Gucci. Plus, all Sterling Forever pieces come with a lifetime guarantee.
So where did Sterling Forever come from?
Michael Cooke, the Founder and CEO, began selling sterling silver designer-inspired jewelry as the Owner/Founder of a company called Overstock Silver back in 2004.
He launched Sterling Forever in 2012 with his vision of “high-quality, on-trend jewelry that will make you shine bright and last forever!”
According to his LinkedIn profile, Sterling Forever has been growing exponentially in the e-commerce and retail space [*]. The brand quadrupled its website traffic and revenue in just three years. It’s currently headquartered in Towson, Maryland, USA, and shows no signs of slowing down.
What Makes Sterling Forever Popular?
Sterling Forever has been surging in popularity because it:
Captures the latest fashion runway trends. Sterling Forever (SF) style experts travel the world to spot emerging fine jewelry trends every season. The brand releases new items weekly, so customers always score fresh sparkle. Plus, SF often collaborates with high-profile fashion influencers and style experts to create special, limited collections adored by all their followers and fans.
Knows how to reach its customers. If you’ve seen Sterling Forever mentioned on your fave social media platforms, it's because Sterling Forever has a strong affiliate program. A “Forever Babe'' earns a commission on every SterlingForever.com sale generated through their posts. If you’re Insta-famous, you could be one of them.
Caters to all jewelry lovers. Sterling Forever has easy-to-wear pieces that cover all styles, ages, and trends. But their lack of a specific viewpoint or aesthetic can be a double-edged sword. Sure, it's easy to find the perfect gift to celebrate a special occasion. However, if you have a very specific style, you’ll have to navigate a ton of stuff you may not like to find pieces you have to have.
Where to Buy Sterling Forever
You can’t walk into a Sterling Forever jewelry store like you can shop at Tiffany’s or your local jeweler. You’ll need to shop the brand directly from their website, SterlingForever.com, or via their store on Amazon (where certain pieces are shipped Prime).
Major brands like Nordstrom and Express have also started to carry Sterling Forever pieces, but again, you can only buy them online.
Like Blush and Bar, skipping the expense of a brick-and-mortar location allows Sterling Forever to sell more affordable pieces (i.e., accessories sans pricey retail markup).
However, you’ll need to give extra attention to product images, descriptions, and customer reviews since you won’t be able to see the jewelry in person before handing over your hard-earned cash. Speaking of that…
What Does Sterling Forever Sell?
Sterling Forever may sell face masks (and face mask chains!), but the brand is best known for its fashion jewelry. You can shop for:
Sterling Forever necklace choices include delicately layered combos, chokers, lariats, pendants, and more.
Necklaces begin at $48 for a simple silver chain and climb to over $150 for a necklace with charms or multiple sparkly strands.
Studs, hoops, ear crawlers, threaders, and cuffs abound at Sterling Forever. Stud earrings will set you back 40 bucks, while a pair of 14k gold vermeil drop earrings will cost $270.
You can also purchase earring sets, which let you snag anywhere from two to four pairs of earrings at once. These range from $45 to over $200.
Sterling Forever carries delicate bracelets with sterling silver charms, cuffs, bangles, bolos, and stretch bracelets. Each Sterling Forever bracelet runs between $40 to $150.
Though you can't customize a charm bracelet like Pandora, you will find options to suit a wide range of personalities.
If you think every finger deserves a marvelous ring, you'll have your pick of the litter at Sterling Forever. There are pages of vintage stacking rings, modern midis, icon and signet rings, and more in your choice of styles and metal finishes.
Budget around $40 for one and between $150 to $300 for a set of five.
Engagement Rings & Wedding Bands
Looking for a timeless wedding ring or engagement ring that won't cost a fortune? Sterling Forever uses dazzling cubic zirconia stones to mimic the look of a real diamond ring.
These faux diamond engagement rings make an environmentally conscious alternative to mined stones and sparkle just as loudly. The price tag is also wallet-friendly (i.e., between $40 and $200).
Sterling Forever Jewelry Materials
Fine jewelry is considered any type of jewelry made with a precious metal (such as gold, silver, or platinum) and/or precious gemstones (like diamond or sapphire). Based on this definition, Sterling Forever sells a mix of fine jewelry and costume jewelry.
Sterling Forever Metal Choices
You won’t see any pure gold jewelry at Sterling Forever. But you will find .925 sterling silver pieces and some plated in 14k gold vermeil (both yellow and rose gold tones).
Unfortunately, you’ll need to check the materials used for each Sterling Forever piece because they’re not all created equally. Though the brand says its jewelry is lead and nickel-free, we found over 800 pieces that are just gold-plated brass (which is not a precious metal).
At Blush and Bar, all our pieces are .925 sterling silver, which means they contain nothing less than 92.5% sterling silver. If you opt for our gold and rose gold vermeil, you’ll have a double coating of 18k gold added to our high-quality sterling silver jewelry. This ensures your jewelry not only lasts longer, but stays gorgeous longer too.
Sterling Forever favors cubic zirconia instead of real diamonds (us too!). Besides the clear/colorless variety, the store carries CZ stones in a rainbow of hues and shades, including blue, purple, and pink. This gives you a budget-friendly option for personalized birthstone jewelry and unique engagement rings.
Sterling Forever also crafts with acrylic instead of real pearl and designs with synthetic opal.
Despite the use of brass in its jewelry, all Sterling Forever pieces come with a lifetime guarantee.
Sterling Forever Lifetime Warranty
Is the Sterling Forever lifetime warranty legit?
The company says every purchase comes with a lifetime guarantee, which allows you to have your jewelry replaced or repaired — free of charge — for life. You can send your piece back if it ever loses a stone, if the clasp malfunctions, or if you notice discolorations.
You’re responsible for mailing back the broken item, then Sterling Forever will decide if they’ll replace or repair the item. Once that’s settled, they’ll ship your item back free of charge.
Just make sure you read the fine print here.
According to Sterling Forever, there are limitations to your warranty. Sterling Forever “has the right and discretion to refuse any piece that is not covered by the warranty. Worn out and irreparable items will not be covered.”
Kinda sketchy? All Blush and Bar jewelry comes with a lifetime warranty too. You can return or replace any piece for free — no questions asked! — for 💯 years!
So what do customers have to say about their SF jewelry?
Sterling Forever Reviews
Sterling Forever allows customers to leave feedback about their purchases online so you can see what real people have to say about their pieces.
Most positive reviews glow about the quality exceeding their expectations for the affordable price. The brand’s highest-reviewed product, a horoscope constellation necklace, earned 60 perfect 5-star ratings:
On the other hand, when you browse Sterling Forever reviews on Amazon, the picture is a little more balanced. You’ll see an even mixture of high praise and legitimate disappointment:
The most commonly reported issues include sizing errors, broken clasps, and jewelry that’s too expensive for the low quality. Others say the jewelry gets easily-scratched and doesn’t hold up to everyday wear, causing the plating to come off and look cheap.
How do customers really feel about the lifetime warranty? While some have sent broken pieces back and swapped them for new or repaired items, the majority of buyers say the process is “too much trouble” and “not worth the time.”
Sterling Forever Wrap-Up
Though you can buy a Sterling Forever digital gift card, you'll leave a lasting impression if you hand-select the perfect gift yourself. With so many styles and choices to choose from, you’re sure to find something for them and a little something for yourself!
Just be careful when it comes to which items you add to your cart. You don’t want to pay for sterling silver jewelry when you’re really getting plated brass. The materials make all the difference between an affordable item you’ll cherish forever and a cheapie you’ll need to toss in a landfill later.
If you’d rather not take the chance, stick to a company like Blush and Bar. We only sell the best .925 sterling silver and 18k gold vermeil jewelry, and we offer a lifetime guarantee because we believe in our quality so much.