Lifelong makeup lover Maureen Kelly started Tarte Cosmetics in her New York apartment in 1999 after discovering that many of her favorite products didn’t have the best ingredients.
Her love for clean, sustainable cosmetics led her to create formulas with naturally-derived ingredients that didn’t contain parabens, mineral oil, phthalates, triclosan, or other harmful toxins.
Despite its massive growth and success over the last 21 years, Tarte has been praised for its continued commitment to using natural, cruelty-free ingredients. They now boast an extensive collection of beauty products, many of which have vegan formulas.
Tarte’s most popular products
Tarte hosts hundreds of products over its eight makeup and skincare collections. The most prominent of these collections are Shape Tape, Amazonian Clay, and SEA.
The Shape Tape collection is primarily focused on foundations, primers, and concealers. The Amazonian Clay and SEA collections offer the same products but also have eyeshadow palettes, serums, blush, powder, and lip tints.
We’ve reviewed a product from each of these three collections, so you can get an idea of what to expect.
It’s super easy to spread and provides full coverage to cover any dark circles, fine lines, or blemishes easily. It has ingredients such as prickly pear and shea butter to nourish and moisturize your skin.
You'll never have to worry about not finding the right shade to match your skin tone since Tarte offers 35 different shades.
The concealer is great for all skin types, particularly oily and dry skin. It can also double as a highlighter.
The mascara, released in 2005, volumizes, curls, lengthens, and conditions your lashes, giving them a darker and more defined look.
It is vegan and contains rice bran wax to add volume to your lashes, olive esters to protect them, and mineral pigments to soothe the skin around your lash line.
If you’re looking for a mascara that looks and feels great, then Tarte has got you covered.
While we can’t review everything in Tarte’s extensive collection in one article, we’d also suggest checking out the Amazonian Clay BB tinted moisturizer, SEA Water Foundation Broad Spectrum SPF 15, and the Amazonian Clay Matte Waterproof Bronzer.
The Tartelette In Bloom Clay Eyeshadow Palette has 3,200+ reviews on Sephora, with a rating of 4.7.
However, there are several complaints on sites like Trustpilot and Sitejabber, where the brand has low ratings of just 2.5 and 2, respectively. There seem to be many complaints of poor customer service and shipping issues, especially for international customers.
Based on these reviews, it’s clear that the products are high quality, but there are a few shipping or returns issues.
The final verdict on Tarte
I’d say Tarte is worth a shot if you haven’t tried its products before.
They have a diverse range of makeup products to help you express yourself, while their skincare products help you take care of your skin.
Every makeup lover is bound to love Tarte with its high-quality products and affordable pricing. Nature-driven formulas and an NGO also make it easy to support the brand.