Are you one of The M Jewelers’ one million Instagram followers?
Or maybe you just spotted the jewelry brand on REVOLVE?
If you’re wondering if the brand is worth spending your hard-earned money on, you’ve come to the right place.
This honest The M Jewelers review will highlight everything you need to know about the brand. Ultimately, it will help you decide whether to purchase your very own The M Jewelers’ jewelry piece… or opt for another jewelry brand instead.
The M Jewelers is a New York jeweler that specializes in personalized, customized, and handmade jewelry.
The brand says that its jewelry pieces are made “by some of the best jewelers in the world,” with each order handpacked by The M Jewelers’ team in New York.
The M Jewelers stocks a range of women’s and men’s jewelry, including rings, necklaces (including pendant necklaces), earrings, and bracelets.
The pieces are distinguished by their bold, cutting-edge aesthetic and the fact that most can be customized with the wearer’s name, initials, or word of their choosing.
The majority of the brand’s jewelry pieces come in a choice of gold vermeil or sterling silver.
However, a selection of pieces (most of which appear in the brand's fine jewelry line) also come in a choice of precious metals, namely, white or yellow gold.
As most of the pieces are costume jewelry/fashion jewelry, they feature colored gemstones like cubic zirconia rather than precious stones. However, we spotted a few pieces that feature semi-precious stones, and diamonds are an option in the finer jewelry line.
The jewelry brand’s pieces are available for purchase on their website and two brick-and-mortar stores in SoHo and Midtown, New York City. The brand is also stocked on REVOLVE.
The answer to this question depends on who you ask.
Fans of the brand will say the brand is known for its modern, customizable jewelry pieces. The brand’s nameplate necklaces are the brand’s most well-known item, followed by its nameplate rings.
Those who discovered the jewelry retailer via its incredibly popular Instagram account may say the brand is known for being a so-called ‘Insta famous’ jewelry brand. After all, it does boast a whopping one million Instagram followers!
Whereas anyone interested in buying personalized, handmade jewelry pieces will associate the brand with possessing these qualities.
There are many reasons why people may choose to shop at The M Jewelers.
Jewelry lovers who wish to buy jewelry that they can add a personal touch may shop at The M Jewelers, given that the brand specializes in customizable jewelry.
Prices for most pieces are around the $100 mark or lower, so the brand’s reasonably affordable prices may also be an enticing feature for some people. For example, anyone after an inexpensive, non-traditional engagement ring, wedding ring, or wedding band may find what they’re looking for at The M Jewelers.
That said, the brand also has a fine jewelry line that features pieces made with high-end materials such as 10- and 14-karat gold and diamonds. So the brand may also be popular with those with more ample budgets after fine jewelry pieces.
Finally, as mentioned, the brand has a significant following on Instagram. So people may feel compelled to pick up a piece after seeing the brand in their Instagram feed or worn by an influencer.
One of the best indicators of any jewelry brand’s quality is customer reviews.
The M Jewelers’ Yelp profile highlights several customer complaints about the brand’s quality. At the time of writing, the brand only had a 3.5 star out of 5-star customer rating from 138 reviews.
Yelp’s common customer complaints include that the jeweler's metal easily tarnished, the diamond accents on pieces were not consistently placed, and that the letters’ edges on the brand’s nameplate jewelry were too sharp.
Quite a few customers also complained about the questionable durability of their ordered pieces.
The jewelry store’s Better Business Bureau profile only has a 1.8 out of 5-star customer rating, but it is worth keeping in mind that this is based on only five reviews.
However, the few customers who left a review complained about the poor quality of materials or craftsmanship of the pieces they ordered.
What’s the verdict?
This The M Jewelers review showed the good, the bad, and the ugly about the brand.
We discussed everything from what the brand is known for, to why people buy from the jewelry brand, to its quality.
Overall, the brand appears to make unique custom jewelry pieces that could be worth adding to your jewelry collection.
However, we noted a few red flags about its quality that you should keep in mind when deciding whether The M Jewelers fits your jewelry needs.
If you’re interested in looking at other high-quality options, you can’t go wrong with a beautiful Blush and Bar jewelry piece. Be sure to check out our dainty, affordably-priced jewelry collection today!