Total Beauty is a website that offers its readers a one-stop destination for beauty products reviews, tips, and recommendations.
In the company’s own words, Total Beauty is “... driven by a commitment to improve women's lives by covering daily breakthroughs in beauty and health, with a focus on storytelling and original reporting.”
The company states that its focus is to not only “introduce women to new products, trends and inspiration” but also offer them “a powerful platform to share their feedback and product reviews.”
History of Total Beauty
Operating for nearly 15 years, Total Beauty launched in 2017 as a website aimed at beauty lovers who want to learn more about the best beauty products around.
The company is operated by Total Beauty Media Group, a successful media company founded by former P&G digital media executive Emrah Kovacoglu.
Similar to Beautypedia, Total Beauty is a website focused on everything beauty.
It covers various beauty topics, including hair care, skincare, makeup, beauty trends, treatments, and more.
The website’s content typically falls into three categories: beauty reviews, how-to guides, and news.
For example, you can find makeup artists’ opinions on the latest Becca beauty products or learn how to pronounce affordable beauty fave, NYX. You can read about the latest natural beauty trends or discover top secrets nail salons keep from their customers.
There’s truly an impressive array of articles on offer for beauty aficionados.
You can also find some content about fashion, though it pales in comparison to the site’s beauty content.
For the full Total Beauty experience, it’s also worth checking out the company’s Facebook, Instagram, and other social media accounts.
If you consider yourself a consumer who makes a conscious effort to learn more about the beauty products you buy, there’s a strong chance you’ll love Total Beauty.
You’ll also enjoy reading it if you’re a person who is interested in learning more about the beauty industry in general.
Concerns to keep in mind
Total Beauty prides itself on offering its readers high-quality content written by beauty industry experts.
However, it is worth keeping in mind that many of the product recommendations contain affiliate links.
Affiliate links are hyperlinks on a website that allow an online publisher to earn a small commission if someone makes a purchase using the link.
For example, on Total Beauty’s product recommendation for a $240 eau de toilette, we spotted an affiliate link on the anchor text, “Buy now.”
If you click “Buy now” and end up buying the product, Total Beauty will make a commission from your purchase.
They could even make a commission for sending web traffic to the website, depending on the terms of their affiliate agreement.
While this is a widespread practice among online publishers (as affiliate links are a key form of revenue for online publishers, especially those focused on product recommendations), it does raise questions about bias.
To help reduce any concerns, it may be worth doing further research on a product recommended by Total Beauty before committing to a purchase.
Total Beauty has done a fantastic job of providing its readers with useful insights into the world of beauty.
Whether you’re after a review of new nail polish for that perfect manicure, a guide to using hydrolyzed collagen peptide, or a breakdown of how to tackle skin concerns like wrinkles, you’ll find it all on Total Beauty.
With the sheer volume of beauty content available, it would be easy to assume that Total Beauty’s website design would be hard to navigate.
However, the website design makes it easy for readers to find what they’re looking for.
So if any of those topics interest you, why not experience Total Beauty for yourself?
Just remember that makeup or no makeup, true beauty comes from within.