In today’s beauty landscape, there are many cosmetic brands to choose from. And they’re all competing to steal your attention as a potential customer!
So what makes Urban Decay different? Are there any must-have products you’re missing out on?
We’ll walk you through a bit of brand history and customer experiences in this quick but comprehensive review. And, of course, we’ll discuss the makeup that got people talking about this brand in the first place!
But first, a friendly reminder that your daily beauty routine isn’t just about makeup! These beautiful yet simple rings are the perfect way to elevate your everyday look.
Urban Decay was founded in 1996 with an aim to bring something different to the beauty space. The brand was all about curating cosmetics with unexpected colors for a customer base that prefers an alternative, edgy look.
While Urban Decay initially aimed to set itself apart by formulating daring (and notably un-pink) hues, they eventually released some of the most beloved neutral-toned makeup items that the beauty industry has seen to date.
And, despite being on the scene for so long, Urban Decay enjoys long-standing popularity.
They’re currently under the ownership of beauty industry giant L’oreal. However, all Urban Decay products are cruelty-free. Some of their formulas are vegan, including some hero products like their Vice lipstick, liquid foundation, eyeshadow primer, and setting spray.
Now, let’s talk about the products that Urban Decay is best known for!
Urban Decay is such a well-established makeup brand that it carries every kind of makeup product you’d need to complete a full face.
Their range includes everything from base products like foundation and concealer to complexion products like bronzer and blush. But if there’s one product Urban Decay is known for, it’s eyeshadow.
The most obvious place to start is with Urban Decay eyeshadow offerings.
The release of their original Naked eyeshadow palette in 2010 is still one of the most successful and popular launches by any beauty brand in recent years.
A basic color story of neutral nude powder eyeshadows captured the desires of makeup lovers everywhere. So much so that the company has sold around one billion dollars worth of the original Naked palette alone.
It’s no surprise that Urban Decay leans into the Naked branding for other products, like their Stay Naked liquid foundation and concealer.
Today, the Naked legacy lives on. Urban Decay has released several versions of the iconic Naked palette over the years, including more colorful iterations like the Naked Cherry palette, the Naked Honey palette, and the more recent Naked Wild West palette (to name a few).
Besides eyeshadow, Urban Decay’s most universally loved makeup item is probably their All-Nighter setting spray. It’s known as one of the most reliable setting sprays on the market, and it reinforces the brand’s reputation for bulletproof longwear makeup.
If you need your makeup to be transfer-proof and incredibly long-lasting (think up to 16 hours), All-Nighter has got you covered.
The Urban Decay primer potion is another standout product—especially for those of us with oily lids! This eye primer is formulated to keep shadows locked in place for as long as possible.
For those looking to even out the skin tone, Urban Decay’s most recent formulation of their Stay Naked Weightless Foundation has received high praise for its buildable coverage, matte (yet still natural-looking) finish, and long-lasting wear.
Those with oily skin types especially appreciate its natural matte finish.
This foundation also has a wonderfully inclusive shade range, with 50 shades to choose from!
For those who prefer a more radiant and low-key base, Urban Decay’s new Hydromaniac Tinted Glow Hydrator is the perfect option. It’s formulated to be hydrating and dewy but also extremely long-lasting.
Urban Decay’s 24/7 Glide-On Eye Pencil collection is well-loved for lasting power as well as ease of use. They come in a wide shade selection, from vibrant neons to everyday neutrals.
You can also choose between a shimmer or matte finish in their eyeliner range.
Brow product offerings feature powder, pencil, and pen options for styling your brows. Their dual-ended Brow Blade is a particular fan favorite.
Price point and product quality
Urban Decay is a high-end makeup brand. This means it’s not in the “affordable” category reserved for drugstore makeup, but it’s also not as expensive as luxury beauty brands like Chanel, TOM FORD, or Dior.
Besides their website, you can find Urban Decay products at large beauty retailers like Sephora and Ulta.
If you’re a Sephora shopper, you won’t be surprised at Urban Decay’s price point. If you’re willing to drop around $49 for a UD palette or $39 for a reliable foundation, you might find some of these cult-favorite makeup items worth a try!
Since Urban Decay has been around for so long, there’s no shortage of product reviews.
On the Sephora and Ulta websites, two of the most popular places to buy makeup online and in-store, the vast majority of UD products have four-star ratings or above.
However, it seems they often miss the mark when it comes to the quality of Urban Decay’s customer service practices.
Reviews on Sitejabber and TrustPilot have consistently negative things to say about customer service experiences—canceled orders, shipping delays, lack of communication, and delayed refunds.
It’s worth noting that the positive reviews touch on satisfaction with the products themselves and don’t mention anything about customer service.
If you’re interested in Urban Decay products, here’s our recommendation: go through Sephora or Ulta instead. These retailers have a much more customer-centric business model and more streamlined ways of dealing with online order mishaps and customer satisfaction issues.
Is Urban Decay worth the money?
If you like trying high-end makeup, you can’t go wrong with Urban Decay. Their products are tried and true, and their quality speaks for itself.
The brand’s marketing slogan, “pretty different,” is meant to inspire self-expression and celebrate what makes you unique.
If anything in Urban Decay’s product lineup sparked your fancy, now may be the time to treat yourself!