VRAI sells all types of gold jewelry, but its most popular pieces are wedding and engagement rings.
Most of VRAI’s pieces are solid gold and would thus be considered fine jewelry, although the brand sells jewelry made from other types of materials.
While mostly a bridal jeweler, VRAI also carries a large section of necklace, bracelet, and earring styles.
VRAI’s parent company Diamond Foundry creates all the diamonds in VRAI jewelry. These are lab-created diamonds that are chemically identical to natural diamonds but created in a laboratory instead of mined from the earth.
Unless you have a microscope, you won’t notice any difference between them and mined diamonds.
You can choose an engagement or wedding ring depending on the gemstone’s shape, such as a Princess, Trillion, or Emerald cut.
VRAI proudly claims that their fine jewelry is all high quality. And it certainly seems to be made with attention to detail and overall quality.
But based on many of the reviews I’ve read, there are a few quality issues you might encounter.
The most common problem I’ve read about the brand is that a piece might feel lighter than you expect. A thin band isn’t a problem per se, but it typically means jewelry contains less gold.
That might be a good feature, depending on your taste—many women prefer dainty rings. (In fact, most of the rings we sell here at Blush and Bar are light for this very reason.)
But there’s a difference between a casual fashion ring and a solid gold engagement ring that costs thousands of dollars. If you’re looking for a solid ring with a thick band, VRAI might not be the best option.
The second most common complaint is a discoloration of the diamond. A slight brown or gray tint to the stone is a common feature in lab-created diamonds, and some customers felt the diamond they received didn’t live up to their expectations.
Sadly, that’s not too surprising. It appears that VRAI diamonds are graded by IGI, an inferior gem certifying lab that tends to inflate scores so jewelers can charge more.
What do other VRAI customers have to say about the brand?
In general, most reviews are positive. Brides love their rings and have a great experience shopping at VRAI. But the comments aren’t as consistent as I would have liked.
I mentioned earlier the two most common quality complaints: the rings feel light, and some diamonds have a slight brown or gray color.
Unfortunately, VRAI doesn’t seem to have stellar customer service after you buy a product. More than one customer requested repairs or a different diamond, but VRAI didn’t act quickly enough to solve the problem until after the return period was up.
This kind of guarantee frustrated some customers since they saw it no better than a final sale.
On Reddit, reviews shared complaints about the wedding band’s quality, including some bands that broke within just a few months. They also saw misleading information on the website about the ring.
Reviewers on WeddingBee expressed similar issues, like a tint in the diamond. While customer service was friendly, they were ultimately unhelpful. For example, they didn’t find a replacement diamond within the 90-day replacement window.
Comments on US Reviews also mentioned low quality and unhelpful customer service after the return date.
While their claims are hard to verify, more than one person complained that their reviews on VRAI.com were never approved and that the brand removed the review section on their social media accounts.
The final word on VRAI
If you want the perfect diamond ring or set of earrings and want to make sure your purchase is environmentally friendly and carbon-neutral, VRAI might be your best option.
Diamond Foundry diamonds are probably the most sustainable and eco-friendly options you’ll find anywhere.
VRAI’s pieces are gorgeous and will probably get you plenty of compliments. But you should also know there have been quality issues in the past.
All that said, it’s exciting to see this shift toward sustainability in the ring industry. I hope VRAI encourages other fine jewelers to offer more environmentally friendly, ethical choices in the years to come.