Who What Wear is a fashion brand based in Los Angeles, California. They have a fashion blog and write about fashion trends, celebrity fashion guides, wardrobe guides, and general fashion news.
Who What Wear has also produced two fashion books. The first is Who What Wear: Celebrity and Runway Style for Real Life, and the second is What to Wear, Where. These two books are in-depth beauty guides for fashion lovers, showing how everyone can have great style.
Their two content sites, WhoWhatWear.com and WhoWhatWear.co.uk, are what Who What Wear is most well known for. Their mission is to capture the idea that fashion is inclusive, attainable, and affordable. These sites have a global readership of over 19 million per month.
Who What Wear was founded in 2006 by Katherine Power and Hillary Kerr. In 2012, Power and Kerr launched Clique Media Group, and Who What Wear became its first brand.
Building on their massive readership, Who What Wear launched a fashion line in 2016 (in cooperation with Target), producing a clothing line and accessories.
Following this, they released an accessory line featuring footwear and bags (among other things) that would be sold at ASOS, Nordstrom, and Zappos. In 2019, they released a skin care line called “Versed.”
Who What Wear now has a global reach of over 19 million viewers per month. Releasing a clothing line was an obvious next choice! And with access to information about what people are searching for most, Who What Wear claims to produce what people want.
Right now, Target is listing 111 items in the Who What Wear collection. These cover the full range, including various dresses, jackets, skirts, sweaters, footwear, and shirt options. The clothing line has an array of options designed to cover every style—from attention-drawing accent pieces to casual wardrobe staples.
Their most expensive item is a women’s trench coat listed at $59.99. Many of their items are listed at very affordable prices, usually around $29.99 to $39.99.
When it comes to accessories, it’s slightly different. Who What Wear’s accessory line is only available at ASOS, Nordstrom, and Zappos. Shoe styles range from interesting architectural heels to casual flats and have a variety of colors and textures.
Who What Wear also has several bags. These include satchels, belt bags, shoulder bags, and clutches.
So far, the clothing and accessories lines are available in the United States and the UK.
On the Target store website, almost all Who What Wear pieces have a review of over four stars out of five. There are some notable exceptions, but overall, customers are happy with Who What Wear clothing.
Many reviews on Target.com mention that Who What Wear clothing is very comfortable, though some customers mention that certain items run small.
Plus, they’re affordable—which is always a win in our eyes!
Who What Wear: the verdict
Who What Wear has a fantastic and expansive blog covering every facet of fashion that you could imagine. They produce fashion news, covering all of the info about the latest trends in fashion. They also write frequently about celebrity fashion trends.
Along with their fashion news, Who What Wear writes extensive guides. These include how-tos for shopping, creating an outfit, organizing your wardrobe, and everything fashion. The founders of Who What Wear have also written two well-reviewed books.
And most importantly (for some), Who What Wear also produces an extensive clothing line, accessory line, and the Versed skin care line. These lines are well-received and relatively affordable, offering great fashion choices at a decent price point.
Next time you’re at Target or Nordstrom, take a look at the Who What Wear line!